porbot
57 lines
4.5 KiB
Markdown
57 lines
4.5 KiB
Markdown
# Genre pack — Salon (deep example)
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**Status:** working shell — **not locked**
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**Vertical:** appointment-based beauty / hair
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**Assumes Layer A** (Discovery foundation) already ranked or clean.
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**Evidence honesty (2026-09-15):** first matrices were SME/local-SEO practice + invented example businesses, **not** a live Core 3 schema dump. After Desk’s source check: Layer A identity/hours/category/website fields are real across Core 3; services are **GBP-strong**; rich attributes are **GBP + Apple “Good to Know”**, Bing thinner. Category-specific checkboxes (e.g. women-led) stay **unverified universal** until per-category attribute lists are pulled.
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**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists.
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**Confidence:** `sourced` = field family confirmed in official product/API docs; `placeholder example` = illustrative cell value only.
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---
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## Field matrix — parent / child × Core 3
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Example business (placeholder): **Maria's Hair Studio**.
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| Parent | Child | GBP | Apple Business Connect | Bing Places | Confidence | Why it matters |
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| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
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| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio | sourced field; placeholder example | NAP identity — mismatches break discovery on all Core 3 |
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| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same | sourced field; placeholder example | Same — address is primary match key with name/phone |
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| Identity | Phone | (530) 555-0142 | same | same | sourced field; placeholder example | Reachability + NAP consistency; OTP/validation often uses it |
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| Identity | Website | https://mariashair.example | same | same | sourced field; placeholder example | Proof + deep links; booking/menu often live here when platform fields are thin |
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| Category | Primary | Hair salon | Hair Salon | Hair Salon | sourced field; placeholder example | Controls which attribute/services shapes apply; wrong category = wrong recommendations |
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| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) | sourced field (limits differ); placeholder example | Helps “knows what you do” without stuffing unrelated primaries |
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| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same | sourced field; placeholder example | Assistants and Maps refuse bad open/closed answers — foundation trust |
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| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same | sourced field; placeholder example | Carries known-for when attributes/services are thin on Apple/Bing |
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| Services | Service items | Haircut; Color; Balayage; Blowout | *(thin)* fold into description | *(thin)* fold into description | **GBP-strong** (`serviceItems`); Apple/Bing weaker | Turns “hair salon” into actionable offer list — big jump on “knows what you do” |
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| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field | sourced where Actions/URL fields exist; placeholder example | Converts recommend → book; often GBP + website first |
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| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Good to Know / accessibility if offered | if field exists | sourced family; availability varies | High-intent filter; only set if true |
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| Attributes | Amenities *(rec)* | Wi‑Fi; Women-led *(GBP category-specific — verify)* | Good to Know if offered | limited | **not verified universal** — confirm per category/country | Helps filters/asks; fake checkboxes hurt trust — prefer description if unsure |
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| Media | Photos *(rec)* | 5–10 real work photos | storefront + interior | if supported | sourced capability; placeholder guidance | Proof for specialties (bridal, curly) when checkboxes don’t exist |
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---
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## Must vs recommended (summary)
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**Must (beyond Layer A):** primary + secondaries; services list (GBP); booking URL; accessibility where true.
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**High-value recommended:** verified amenities; known-for in description/photos/services; real work photos.
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---
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## Example ranked punch list (3–7)
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1. Fix primary category (Hair salon) on Core 3
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2. Add booking link on GBP + website
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3. List top 4 services on GBP
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4. Add “curly specialists” to description (known-for)
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5. Upload 5 real work photos on GBP
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6. Mirror hours + booking URL on Apple Business Connect
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---
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## Out of scope / next evidence pass
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Live pull of GBP `attributes.list` for Hair salon (US); Apple Good to Know enum; Bing amenity matrix. MCP/endpoints out of scope here.
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