# Genre pack — Salon (deep example)

**Status:** working shell — **not locked**  
**Vertical:** appointment-based beauty / hair  
**Assumes Layer A** (Discovery foundation) already ranked or clean.

**Evidence honesty (2026-09-15):** first matrices were SME/local-SEO practice + invented example businesses, **not** a live Core 3 schema dump. After Desk’s source check: Layer A identity/hours/category/website fields are real across Core 3; services are **GBP-strong**; rich attributes are **GBP + Apple “Good to Know”**, Bing thinner. Category-specific checkboxes (e.g. women-led) stay **unverified universal** until per-category attribute lists are pulled.

**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists.  
**Confidence:** `sourced` = field family confirmed in official product/API docs; `placeholder example` = illustrative cell value only.

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## Field matrix — parent / child × Core 3

Example business (placeholder): **Maria's Hair Studio**.

| Parent | Child | GBP | Apple Business Connect | Bing Places | Confidence | Why it matters |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio | sourced field; placeholder example | NAP identity — mismatches break discovery on all Core 3 |
| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same | sourced field; placeholder example | Same — address is primary match key with name/phone |
| Identity | Phone | (530) 555-0142 | same | same | sourced field; placeholder example | Reachability + NAP consistency; OTP/validation often uses it |
| Identity | Website | https://mariashair.example | same | same | sourced field; placeholder example | Proof + deep links; booking/menu often live here when platform fields are thin |
| Category | Primary | Hair salon | Hair Salon | Hair Salon | sourced field; placeholder example | Controls which attribute/services shapes apply; wrong category = wrong recommendations |
| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) | sourced field (limits differ); placeholder example | Helps “knows what you do” without stuffing unrelated primaries |
| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same | sourced field; placeholder example | Assistants and Maps refuse bad open/closed answers — foundation trust |
| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same | sourced field; placeholder example | Carries known-for when attributes/services are thin on Apple/Bing |
| Services | Service items | Haircut; Color; Balayage; Blowout | *(thin)* fold into description | *(thin)* fold into description | **GBP-strong** (`serviceItems`); Apple/Bing weaker | Turns “hair salon” into actionable offer list — big jump on “knows what you do” |
| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field | sourced where Actions/URL fields exist; placeholder example | Converts recommend → book; often GBP + website first |
| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Good to Know / accessibility if offered | if field exists | sourced family; availability varies | High-intent filter; only set if true |
| Attributes | Amenities *(rec)* | Wi‑Fi; Women-led *(GBP category-specific — verify)* | Good to Know if offered | limited | **not verified universal** — confirm per category/country | Helps filters/asks; fake checkboxes hurt trust — prefer description if unsure |
| Media | Photos *(rec)* | 5–10 real work photos | storefront + interior | if supported | sourced capability; placeholder guidance | Proof for specialties (bridal, curly) when checkboxes don’t exist |

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## Must vs recommended (summary)

**Must (beyond Layer A):** primary + secondaries; services list (GBP); booking URL; accessibility where true.  
**High-value recommended:** verified amenities; known-for in description/photos/services; real work photos.

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## Example ranked punch list (3–7)

1. Fix primary category (Hair salon) on Core 3  
2. Add booking link on GBP + website  
3. List top 4 services on GBP  
4. Add “curly specialists” to description (known-for)  
5. Upload 5 real work photos on GBP  
6. Mirror hours + booking URL on Apple Business Connect  

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## Out of scope / next evidence pass

Live pull of GBP `attributes.list` for Hair salon (US); Apple Good to Know enum; Bing amenity matrix. MCP/endpoints out of scope here.