porbot
4.5 KiB
Genre pack — Salon (deep example)
Status: working shell — not locked
Vertical: appointment-based beauty / hair
Assumes Layer A (Discovery foundation) already ranked or clean.
Evidence honesty (2026-09-15): first matrices were SME/local-SEO practice + invented example businesses, not a live Core 3 schema dump. After Desk’s source check: Layer A identity/hours/category/website fields are real across Core 3; services are GBP-strong; rich attributes are GBP + Apple “Good to Know”, Bing thinner. Category-specific checkboxes (e.g. women-led) stay unverified universal until per-category attribute lists are pulled.
Core 3 rule: set on GBP first; mirror on Apple Business Connect / Bing Places where the field exists.
Confidence: sourced = field family confirmed in official product/API docs; placeholder example = illustrative cell value only.
Field matrix — parent / child × Core 3
Example business (placeholder): Maria's Hair Studio.
| Parent | Child | GBP | Apple Business Connect | Bing Places | Confidence | Why it matters |
|---|---|---|---|---|---|---|
| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio | sourced field; placeholder example | NAP identity — mismatches break discovery on all Core 3 |
| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same | sourced field; placeholder example | Same — address is primary match key with name/phone |
| Identity | Phone | (530) 555-0142 | same | same | sourced field; placeholder example | Reachability + NAP consistency; OTP/validation often uses it |
| Identity | Website | https://mariashair.example | same | same | sourced field; placeholder example | Proof + deep links; booking/menu often live here when platform fields are thin |
| Category | Primary | Hair salon | Hair Salon | Hair Salon | sourced field; placeholder example | Controls which attribute/services shapes apply; wrong category = wrong recommendations |
| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) | sourced field (limits differ); placeholder example | Helps “knows what you do” without stuffing unrelated primaries |
| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same | sourced field; placeholder example | Assistants and Maps refuse bad open/closed answers — foundation trust |
| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same | sourced field; placeholder example | Carries known-for when attributes/services are thin on Apple/Bing |
| Services | Service items | Haircut; Color; Balayage; Blowout | (thin) fold into description | (thin) fold into description | GBP-strong (serviceItems); Apple/Bing weaker |
Turns “hair salon” into actionable offer list — big jump on “knows what you do” |
| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field | sourced where Actions/URL fields exist; placeholder example | Converts recommend → book; often GBP + website first |
| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Good to Know / accessibility if offered | if field exists | sourced family; availability varies | High-intent filter; only set if true |
| Attributes | Amenities (rec) | Wi‑Fi; Women-led (GBP category-specific — verify) | Good to Know if offered | limited | not verified universal — confirm per category/country | Helps filters/asks; fake checkboxes hurt trust — prefer description if unsure |
| Media | Photos (rec) | 5–10 real work photos | storefront + interior | if supported | sourced capability; placeholder guidance | Proof for specialties (bridal, curly) when checkboxes don’t exist |
Must vs recommended (summary)
Must (beyond Layer A): primary + secondaries; services list (GBP); booking URL; accessibility where true.
High-value recommended: verified amenities; known-for in description/photos/services; real work photos.
Example ranked punch list (3–7)
- Fix primary category (Hair salon) on Core 3
- Add booking link on GBP + website
- List top 4 services on GBP
- Add “curly specialists” to description (known-for)
- Upload 5 real work photos on GBP
- Mirror hours + booking URL on Apple Business Connect
Out of scope / next evidence pass
Live pull of GBP attributes.list for Hair salon (US); Apple Good to Know enum; Bing amenity matrix. MCP/endpoints out of scope here.