tonyjbala
41 lines
2.2 KiB
Markdown
41 lines
2.2 KiB
Markdown
# Golden Ticket Report — Template
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Built on the locked beta pipeline (`multi_scraper → audit_engine → report_generate → report_gate`; see `docs/operations/beta-audit-process.md`). The Golden Ticket report is the synthesized, client-facing artifact: physician tone, x-ray in hand, no sales pitch.
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## Rules
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- **3–5 findings max.** Every finding = plain-English explanation + concrete evidence (quoted field value, screenshot, date). No finding without evidence.
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- **Tiered language:** Tier 1 (verified) → state as fact. Tier 2 (corroborated) → "appears to," "in our sample."
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- **Banned language** (same gate as `docs/agents/audit-findings-template.md`): *should, recommend, fix, opportunity, package, solution, proposal, next step.* We show the x-ray; the owner draws conclusions.
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- No hard close. No pricing. No "free trial" framing anywhere.
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## Structure
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### 1. Recognition
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One sentence that proves we actually looked. Must be specific to *this* business — if the sentence would fit any other business, rewrite it.
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### 2. What we found (3–5 findings)
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For each:
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- **Title** — plain English, no jargon (e.g., "Your hours disagree across three places," not "temporal inconsistency vector")
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- **What it looks like** — the evidence: the quoted value, the screenshot reference, the date observed
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- **Who it touches** — customers, or how AI surfaces describe the business
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### 3. Consequence (quiet)
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Two to four sentences: what this means for customers finding the business, and how AI answer engines currently represent it. State it flat. Let it land.
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### 4. Two doors
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- **Door A — the work.** "If you want, we close these gaps and keep watching." (No pricing here.)
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- **Door B — do it yourself.** "The attached guide covers each finding with exact steps and values. It's complete on its own."
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Both doors real. Neither pitched over the other.
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### 5. Method footer
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One line: surfaces checked, date, tool. No disclaimer wall.
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## Production checklist (before print)
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- [ ] Every engine finding resolved per beta-audit reviewer loop (VALIDATION.md exists)
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- [ ] Banned-language gate pass
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- [ ] Recognition sentence is wrong-for-anyone-else test
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- [ ] Door B attachment present and standalone-complete
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- [ ] Findings count 3–5, each with evidence + tiered phrasing
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