2.2 KiB
2.2 KiB
Golden Ticket Report — Template
Built on the locked beta pipeline (multi_scraper → audit_engine → report_generate → report_gate; see docs/operations/beta-audit-process.md). The Golden Ticket report is the synthesized, client-facing artifact: physician tone, x-ray in hand, no sales pitch.
Rules
- 3–5 findings max. Every finding = plain-English explanation + concrete evidence (quoted field value, screenshot, date). No finding without evidence.
- Tiered language: Tier 1 (verified) → state as fact. Tier 2 (corroborated) → "appears to," "in our sample."
- Banned language (same gate as
docs/agents/audit-findings-template.md): should, recommend, fix, opportunity, package, solution, proposal, next step. We show the x-ray; the owner draws conclusions. - No hard close. No pricing. No "free trial" framing anywhere.
Structure
1. Recognition
One sentence that proves we actually looked. Must be specific to this business — if the sentence would fit any other business, rewrite it.
2. What we found (3–5 findings)
For each:
- Title — plain English, no jargon (e.g., "Your hours disagree across three places," not "temporal inconsistency vector")
- What it looks like — the evidence: the quoted value, the screenshot reference, the date observed
- Who it touches — customers, or how AI surfaces describe the business
3. Consequence (quiet)
Two to four sentences: what this means for customers finding the business, and how AI answer engines currently represent it. State it flat. Let it land.
4. Two doors
- Door A — the work. "If you want, we close these gaps and keep watching." (No pricing here.)
- Door B — do it yourself. "The attached guide covers each finding with exact steps and values. It's complete on its own." Both doors real. Neither pitched over the other.
5. Method footer
One line: surfaces checked, date, tool. No disclaimer wall.
Production checklist (before print)
- Every engine finding resolved per beta-audit reviewer loop (VALIDATION.md exists)
- Banned-language gate pass
- Recognition sentence is wrong-for-anyone-else test
- Door B attachment present and standalone-complete
- Findings count 3–5, each with evidence + tiered phrasing