# Golden Ticket Report — Template

Built on the locked beta pipeline (`multi_scraper → audit_engine → report_generate → report_gate`; see `docs/operations/beta-audit-process.md`). The Golden Ticket report is the synthesized, client-facing artifact: physician tone, x-ray in hand, no sales pitch.

## Rules

- **3–5 findings max.** Every finding = plain-English explanation + concrete evidence (quoted field value, screenshot, date). No finding without evidence.
- **Tiered language:** Tier 1 (verified) → state as fact. Tier 2 (corroborated) → "appears to," "in our sample."
- **Banned language** (same gate as `docs/agents/audit-findings-template.md`): *should, recommend, fix, opportunity, package, solution, proposal, next step.* We show the x-ray; the owner draws conclusions.
- No hard close. No pricing. No "free trial" framing anywhere.

## Structure

### 1. Recognition
One sentence that proves we actually looked. Must be specific to *this* business — if the sentence would fit any other business, rewrite it.

### 2. What we found (3–5 findings)
For each:
- **Title** — plain English, no jargon (e.g., "Your hours disagree across three places," not "temporal inconsistency vector")
- **What it looks like** — the evidence: the quoted value, the screenshot reference, the date observed
- **Who it touches** — customers, or how AI surfaces describe the business

### 3. Consequence (quiet)
Two to four sentences: what this means for customers finding the business, and how AI answer engines currently represent it. State it flat. Let it land.

### 4. Two doors
- **Door A — the work.** "If you want, we close these gaps and keep watching." (No pricing here.)
- **Door B — do it yourself.** "The attached guide covers each finding with exact steps and values. It's complete on its own."
Both doors real. Neither pitched over the other.

### 5. Method footer
One line: surfaces checked, date, tool. No disclaimer wall.

## Production checklist (before print)

- [ ] Every engine finding resolved per beta-audit reviewer loop (VALIDATION.md exists)
- [ ] Banned-language gate pass
- [ ] Recognition sentence is wrong-for-anyone-else test
- [ ] Door B attachment present and standalone-complete
- [ ] Findings count 3–5, each with evidence + tiered phrasing