porbot
52 lines
2.1 KiB
Markdown
52 lines
2.1 KiB
Markdown
# Layers beyond NAP — why owners should care
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**Status:** working essence (2026-09-15 session) — not locked
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**Audience:** GeoLocal POR / owner-language planning
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---
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## NAP is the floor
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**NAP** = Name, Address, Phone. Matching identity across Core listings is the floor. Without it, Maps and assistants can’t reliably find the business.
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---
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## Three layers above NAP
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### 1. Shared listing basics (Core 3)
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Category, hours, website, short description, service-area/address mode — same *job* on **GBP**, **Apple Business Connect**, and **Bing Places**: what you are, when you’re open, how to reach you.
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Field SoT: [`../product/genre-packs/core3-field-map.md`](../product/genre-packs/core3-field-map.md).
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### 2. Provider listing extras
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Platform-specific depth beyond the shared basics, e.g.:
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- **GBP:** services (`serviceItems`), products, posts, Place Actions, category-dynamic attributes, photos
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- **Apple:** Good to Know, richer hours types (normal / service / temporary), About, Actions (as offered)
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- **Bing:** thinner extras
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This moves the owner from “they can find me” → “they know what I do.”
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### 3. Provider brand / capability stacks
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Specialized capability above listing extras:
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- **Apple Stack (clearest unified OS):** Brand (logo, Style Guide) → place card that carries logo/cover into **Maps and Wallet/Pay**, Showcases, approved Actions, Insights
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- **Google:** rich but **fragmented** — GBP listing extras + adjacent products (Brand profile, Merchant Center, Pay/Wallet console branding). Not one Apple-shaped brand OS
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Sources: [`../product/genre-packs/SOURCES.md`](../product/genre-packs/SOURCES.md).
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---
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## Why business owners should care
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| Layer | Owner outcome |
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| :--- | :--- |
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| NAP | Findable — assistants and Maps can match you |
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| Shared basics + extras | Understandable — what you do, when, how to reach |
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| Stacks (esp. Apple Actions / Google Place Actions) | **Chosen and acted on** — directions, call, book, order |
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Discovery foundation → AI readiness is this ladder: exist → know what you do → recommend / act. NAP alone is not enough for “most recommended bakery for muffins.”
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