# Layers beyond NAP — why owners should care

**Status:** working essence (2026-09-15 session) — not locked  
**Audience:** GeoLocal POR / owner-language planning

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## NAP is the floor

**NAP** = Name, Address, Phone. Matching identity across Core listings is the floor. Without it, Maps and assistants can’t reliably find the business.

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## Three layers above NAP

### 1. Shared listing basics (Core 3)

Category, hours, website, short description, service-area/address mode — same *job* on **GBP**, **Apple Business Connect**, and **Bing Places**: what you are, when you’re open, how to reach you.

Field SoT: [`../product/genre-packs/core3-field-map.md`](../product/genre-packs/core3-field-map.md).

### 2. Provider listing extras

Platform-specific depth beyond the shared basics, e.g.:

- **GBP:** services (`serviceItems`), products, posts, Place Actions, category-dynamic attributes, photos  
- **Apple:** Good to Know, richer hours types (normal / service / temporary), About, Actions (as offered)  
- **Bing:** thinner extras  

This moves the owner from “they can find me” → “they know what I do.”

### 3. Provider brand / capability stacks

Specialized capability above listing extras:

- **Apple Stack (clearest unified OS):** Brand (logo, Style Guide) → place card that carries logo/cover into **Maps and Wallet/Pay**, Showcases, approved Actions, Insights  
- **Google:** rich but **fragmented** — GBP listing extras + adjacent products (Brand profile, Merchant Center, Pay/Wallet console branding). Not one Apple-shaped brand OS  

Sources: [`../product/genre-packs/SOURCES.md`](../product/genre-packs/SOURCES.md).

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## Why business owners should care

| Layer | Owner outcome |
| :--- | :--- |
| NAP | Findable — assistants and Maps can match you |
| Shared basics + extras | Understandable — what you do, when, how to reach |
| Stacks (esp. Apple Actions / Google Place Actions) | **Chosen and acted on** — directions, call, book, order |

Discovery foundation → AI readiness is this ladder: exist → know what you do → recommend / act. NAP alone is not enough for “most recommended bakery for muffins.”