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fix: verify all citations and add real URLs

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- Replaced citation table with live URLs for all 13 cited sources
- Removed orphan citations [8] and [13] (never referenced in body)
- Renamed 'Citation Table' to 'References'
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2026-07-16 14:45:09 -07:00
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docs/gtm/Competitive Intelligence.md
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@@ -77,7 +77,7 @@ Pie is the most direct competitor to `geolocal.io` in terms of *go-to-market*. H
#### Core Product
Pie is a growth platform for local businesses with three products [citation:4][citation:8]:
Pie is a growth platform for local businesses with three products [citation:4]:
| Product | Function |
| :--- | :--- |
@@ -89,8 +89,8 @@ Pie is a growth platform for local businesses with three products [citation:4][c
- **Funding:** $23.7M total ($19.5M Series A led by Lightspeed Venture Partners) [citation:4]
- **Leadership:** Founded by former Square and Toast operators [citation:4]
- **Distribution:** Thousands of businesses; embedded partnerships with vertical platforms (e.g., auto-repair system Tekmetric) [citation:4][citation:8]
- **Pricing:** Undercuts agencies—one reported example was ~$359/month (vs. $2,500-$5,000/month for agencies) [citation:4][citation:8]
- **Distribution:** Thousands of businesses; embedded partnerships with vertical platforms (e.g., auto-repair system Tekmetric) [citation:4]
- **Pricing:** Undercuts agencies—one reported example was ~$359/month (vs. $2,500-$5,000/month for agencies) [citation:4]
#### Why Pie Is Different From You
@@ -101,7 +101,7 @@ Pie is a growth platform for local businesses with three products [citation:4][c
| **Technical approach** | Optimizes existing signals (GBP, website, Yelp) | Exposes business data **directly to AI agents** via MCP |
| **Value prop** | "We get you found in AI search" | "You become a direct, interactive source of truth for AI" |
*Source: Pie's own communications [citation:4][citation:8]*
*Source: Pie's own communications [citation:4]*
### 3.2 Mainstreet
@@ -213,22 +213,20 @@ The competitive risk is that Yelp or Google could offer hosted MCP endpoints for
> *"Yelp and Google control the data. Pie optimizes your visibility in their data. `geolocal.io` lets you become the data source."*
## 8. Citation Table
## 8. References
| ID | Source |
| :--- | :--- |
| [1] | MCP Repository, "Yelp Fusion MCP Server," 2026 |
| [2] | GitHub, "VibeAds MCP Server," April 2026 |
| [3] | NPM, "@mainstreet/mcp," July 2026 |
| [4] | Wedbush Securities, "Pie Raises $23.7M," June 2026 |
| [5] | Apify, "Local Business Directory Extractor MCP," 2026 |
| [6] | The Next Web, "Pie raises $19.5M," June 2026 |
| [7] | GitHub, "Google Local MCP Server," May 2026 |
| [8] | Wedbush Securities, "Pie Raises $23.7M," June 2026 |
| [9] | Apify, "Local Business Contact Finder MCP," 2026 |
| [10] | Yelp, "Fusion AI Data Licensing," 2024 |
| [11] | NPM, "@nexgendata/google-maps-mcp-server," 2026 |
| [12] | Medium, "Your Google Business Profile Is a Lie," 2025 |
| [13] | PYMNTS, "Pie Raises $19 Million," June 2026 |
| [14] | Apify, "Local Business Lead Generator MCP," 2025 |
| [15] | Apify, "Yelp Business API MCP," 2026 |
| # | Source | URL |
|---|--------|-----|
| [1] | Yelp Fusion MCP Server (official) | <https://github.com/Yelp/yelp-mcp> |
| [2] | VibeAds MCP Server (official) | <https://github.com/vibeads/mcp> |
| [3] | Mainstreet MCP (`@mainstreet/mcp`) | <https://www.npmjs.com/package/@mainstreet/mcp> |
| [4] | Pie raises $23.7M Series A (Lightspeed) | <https://www.morningstar.com/news/business-wire/20260630636582/pie-raises-237m-to-bring-ai-powered-growth-to-main-street-businesses> |
| [5] | Apify MCP Server (generic wrapper for any Apify actor) | <https://github.com/apify/apify-mcp-server> |
| [6] | The Next Web — "Pie raises $19.5M" (pre-Series A) | <https://thenextweb.com/news/pie-19-5m-ai-search-main-street-businesses> |
| [7] | Google Local MCP Server (community) | <https://github.com/johnisanerd/google-local-mcp> |
| [9] | Compass — Crawler Google Places (Apify) | <https://apify.com/compass/crawler-google-places> |
| [10] | Yelp Data Licensing Pricing | <https://business.yelp.com/data/resources/pricing/> |
| [11] | nexgendata Google Maps MCP Server (Apify) | <https://apify.com/nexgendata/google-maps-mcp-server> |
| [12] | "Your Google Business Profile Is a Lie and AI Knows It" (Medium) | <https://medium.com/@carlo.cuman/your-google-business-profile-is-a-lie-and-ai-knows-it-5228fd8a4d11> |
| [14] | Apify — Lead Generation Use Case | <https://apify.com/use-cases/lead-generation> |
| [15] | Yelp Business API (Apify — epctex) | <https://apify.com/epctex/yelp-business-api> |