Check in salon and bakery Core 3 field matrices

Parent/child rows with example entries per GBP / Apple / Bing.
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**Vertical:** local retail / food — products & known-for more than “book a slot”
**Assumes Layer A** (Discovery foundation) already ranked or clean.
**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
Where a platform has no field, use description/website — do not invent platform-native checkboxes.
---
## Must address (beyond Layer A)
## Field matrix — parent / child × Core 3
| Action (owner language) | Placeholder example | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :---: | :---: | :---: |
| Primary category (+ secondary if real) | Bakery; Cafe / Coffee shop if true | ✓ | ✓ | ✓ |
| Known-for in description | “sourdough & muffins” | ✓ | ✓ | ✓ |
| Hours accuracy | Weekends / early open correct | ✓ | ✓ | ✓ |
| Service options | dine-in / takeout / delivery | ✓ attributes | partial | partial |
| Ordering or menu URL | online order or PDF menu | ✓ (+ website) | link fields if present | link fields if present |
Example business: **Whidbey Muffin Co.** Cell = example field entry.
| Parent | Child | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Whidbey Muffin Co. | Whidbey Muffin Co. | Whidbey Muffin Co. |
| Identity | Address | 88 Harbor Rd, Coupeville, WA 98239 | same | same |
| Identity | Phone | (360) 555-0199 | same | same |
| Identity | Website | https://whidbeymuffins.example | same | same |
| Category | Primary | Bakery | Bakery | Bakery |
| Category | Secondary | Coffee shop *(if true)* | Cafe / Coffee *(if true)* | Cafe *(if true)* |
| Hours | Weekly | Tue–Sun 7–3; Mon closed | same | same |
| Hours | Special *(rec)* | Thanksgiving: closed | same | same |
| Description | Short bio | “Sourdough & homemade muffins on Whidbey.” | same idea ≤ limit | same |
| Service options | Dine-in / takeout / delivery | Dine-in: Yes; Takeout: Yes; Delivery: No | partial amenity fields | partial |
| Links | Menu / order URL | https://…/menu | URL / website | URL / website |
| Attributes | Amenities *(rec)* | Outdoor seating; Wi‑Fi; Kid-friendly *(GBP)* | Outdoor / Wi‑Fi if offered | limited |
| Products / proof | Known-for *(rec)* | Photos: muffins, sourdough *(not a checkbox)* | product/storefront photos | if supported |
---
## High-value recommended
## Must vs recommended (summary)
| Action | Placeholder / note | Core 3 coverage |
| :--- | :--- | :--- |
| Attributes (*only if true*) | outdoor seating, wheelchair accessible, wifi, kid-friendly, pet-friendly | **GBP-heavy**; Apple/Bing partial — mirror where fields exist |
| Products / proof for known-for | “homemade muffins” → products, photos, description + later AI-readiness queries | **Not** a Core-3 checkbox — don’t force fake attributes |
| Peak / holiday hours | Thanksgiving week, summer weekend rush | ✓ Core 3 when seasonal |
**Must (beyond Layer A):** category (+ secondary if real); known-for in description; hours accuracy; service options; menu/order URL if they sell online.
**High-value recommended:** GBP-heavy amenities (*only if true*); products/photos for known-for (not fake Core-3 checkboxes); peak/holiday hours when seasonal.
---
## Example ranked punch list (3–7)
If Layer A is clean, a bakery might see:
1. Set category Bakery (+ Coffee shop if true) on Core 3
2. Put “sourdough & muffins” in the short description everywhere
3. Confirm weekend / early-open hours on Core 3
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**Vertical:** appointment-based beauty / hair
**Assumes Layer A** (Discovery foundation) already ranked or clean.
**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
Where a platform has no field, use description/website — do not invent platform-native checkboxes.
---
## Must address (beyond Layer A)
## Field matrix — parent / child × Core 3
| Action (owner language) | Placeholder example | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :---: | :---: | :---: |
| Primary category + 1–2 secondaries | Hair salon; Nail salon; Beauty salon | ✓ | ✓ | ✓ |
| Services list | Haircut, Color, Balayage, Blowout | ✓ strong | thinner — fold detail into description if no services field | thinner — same |
| Booking URL | Mindbody / Square / Booksy link | ✓ (+ website) | website / appointment link if present | link fields if present |
| Accessibility | Wheelchair accessible entrance | ✓ where offered | ✓ where offered | ✓ where offered |
Example business: **Maria's Hair Studio**. Cell = example field entry.
| Parent | Child | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio |
| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same |
| Identity | Phone | (530) 555-0142 | same | same |
| Identity | Website | https://mariashair.example | same | same |
| Category | Primary | Hair salon | Hair Salon | Hair Salon |
| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) |
| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same |
| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same |
| Services | Service items | Haircut; Color; Balayage; Blowout | *(thin)* fold into description | *(thin)* fold into description |
| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field |
| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Accessibility if field exists | if field exists |
| Attributes | Amenities *(rec)* | Wi‑Fi; Women-led *(GBP)* | Wi‑Fi if offered | limited |
| Media | Photos *(rec)* | 5–10 real work photos | storefront + interior | if supported |
---
## High-value recommended
## Must vs recommended (summary)
| Action | Placeholder / note | Core 3 coverage |
| :--- | :--- | :--- |
| Attributes that match real ask patterns | women-led, LGBTQ+ friendly, wifi, parking — *only if true* | **Mostly GBP**; not all exist on Apple/Bing — don’t invent checkboxes there |
| Known-for specialties | “bridal hair,” “curly specialists” | description + photos + services on all Core 3 — **not** fake attribute checkboxes |
| 5–10 real work photos | before/after, salon floor (real, not stock) | **GBP / Apple** strong; Bing weaker |
| Staff / credentials | only if true | platform-specific; skip if none |
**Must (beyond Layer A):** primary + secondaries; services list; booking URL; accessibility where offered.
**High-value recommended:** GBP-heavy amenities; known-for in description/photos/services (not fake checkboxes); 5–10 real work photos; staff/credentials only if true.
---
## Example ranked punch list (3–7)
If Layer A is clean, a salon might see:
1. Fix primary category (Hair salon) on Core 3
2. Add booking link on GBP + website
3. List top 4 services (Haircut, Color, Balayage, Blowout)