Parent/child rows with example entries per GBP / Apple / Bing.
2.7 KiB
Genre pack — Bakery (deep example)
Status: working shell from planning conversation (not locked)
Vertical: local retail / food — products & known-for more than “book a slot”
Assumes Layer A (Discovery foundation) already ranked or clean.
Core 3 rule: set on GBP first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
Where a platform has no field, use description/website — do not invent platform-native checkboxes.
Field matrix — parent / child × Core 3
Example business: Whidbey Muffin Co. Cell = example field entry.
| Parent | Child | GBP | Apple Business Connect | Bing Places |
|---|---|---|---|---|
| Identity | Name | Whidbey Muffin Co. | Whidbey Muffin Co. | Whidbey Muffin Co. |
| Identity | Address | 88 Harbor Rd, Coupeville, WA 98239 | same | same |
| Identity | Phone | (360) 555-0199 | same | same |
| Identity | Website | https://whidbeymuffins.example | same | same |
| Category | Primary | Bakery | Bakery | Bakery |
| Category | Secondary | Coffee shop (if true) | Cafe / Coffee (if true) | Cafe (if true) |
| Hours | Weekly | Tue–Sun 7–3; Mon closed | same | same |
| Hours | Special (rec) | Thanksgiving: closed | same | same |
| Description | Short bio | “Sourdough & homemade muffins on Whidbey.” | same idea ≤ limit | same |
| Service options | Dine-in / takeout / delivery | Dine-in: Yes; Takeout: Yes; Delivery: No | partial amenity fields | partial |
| Links | Menu / order URL | https://…/menu | URL / website | URL / website |
| Attributes | Amenities (rec) | Outdoor seating; Wi‑Fi; Kid-friendly (GBP) | Outdoor / Wi‑Fi if offered | limited |
| Products / proof | Known-for (rec) | Photos: muffins, sourdough (not a checkbox) | product/storefront photos | if supported |
Must vs recommended (summary)
Must (beyond Layer A): category (+ secondary if real); known-for in description; hours accuracy; service options; menu/order URL if they sell online.
High-value recommended: GBP-heavy amenities (only if true); products/photos for known-for (not fake Core-3 checkboxes); peak/holiday hours when seasonal.
Example ranked punch list (3–7)
- Set category Bakery (+ Coffee shop if true) on Core 3
- Put “sourdough & muffins” in the short description everywhere
- Confirm weekend / early-open hours on Core 3
- Set dine-in + takeout on GBP; mirror where Apple/Bing allow
- Add menu or order URL on GBP + website
- Add 5 product photos (muffins, sourdough) on GBP
Out of scope for this pack shell
Full Google food schema, delivery-marketplace integrations, MCP/endpoints.