# Genre pack — Bakery (deep example)

**Status:** working shell from planning conversation (not locked)  
**Vertical:** local retail / food — products & known-for more than “book a slot”  
**Assumes Layer A** (Discovery foundation) already ranked or clean.

**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.  
Where a platform has no field, use description/website — do not invent platform-native checkboxes.

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## Field matrix — parent / child × Core 3

Example business: **Whidbey Muffin Co.** Cell = example field entry.

| Parent | Child | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Whidbey Muffin Co. | Whidbey Muffin Co. | Whidbey Muffin Co. |
| Identity | Address | 88 Harbor Rd, Coupeville, WA 98239 | same | same |
| Identity | Phone | (360) 555-0199 | same | same |
| Identity | Website | https://whidbeymuffins.example | same | same |
| Category | Primary | Bakery | Bakery | Bakery |
| Category | Secondary | Coffee shop *(if true)* | Cafe / Coffee *(if true)* | Cafe *(if true)* |
| Hours | Weekly | Tue–Sun 7–3; Mon closed | same | same |
| Hours | Special *(rec)* | Thanksgiving: closed | same | same |
| Description | Short bio | “Sourdough & homemade muffins on Whidbey.” | same idea ≤ limit | same |
| Service options | Dine-in / takeout / delivery | Dine-in: Yes; Takeout: Yes; Delivery: No | partial amenity fields | partial |
| Links | Menu / order URL | https://…/menu | URL / website | URL / website |
| Attributes | Amenities *(rec)* | Outdoor seating; Wi‑Fi; Kid-friendly *(GBP)* | Outdoor / Wi‑Fi if offered | limited |
| Products / proof | Known-for *(rec)* | Photos: muffins, sourdough *(not a checkbox)* | product/storefront photos | if supported |

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## Must vs recommended (summary)

**Must (beyond Layer A):** category (+ secondary if real); known-for in description; hours accuracy; service options; menu/order URL if they sell online.  
**High-value recommended:** GBP-heavy amenities (*only if true*); products/photos for known-for (not fake Core-3 checkboxes); peak/holiday hours when seasonal.

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## Example ranked punch list (3–7)

1. Set category Bakery (+ Coffee shop if true) on Core 3  
2. Put “sourdough & muffins” in the short description everywhere  
3. Confirm weekend / early-open hours on Core 3  
4. Set dine-in + takeout on GBP; mirror where Apple/Bing allow  
5. Add menu or order URL on GBP + website  
6. Add 5 product photos (muffins, sourdough) on GBP  

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## Out of scope for this pack shell

Full Google food schema, delivery-marketplace integrations, MCP/endpoints.