Parent/child rows with example entries per GBP / Apple / Bing.
2.6 KiB
Genre pack — Salon (deep example)
Status: working shell from planning conversation (not locked)
Vertical: appointment-based beauty / hair
Assumes Layer A (Discovery foundation) already ranked or clean.
Core 3 rule: set on GBP first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
Where a platform has no field, use description/website — do not invent platform-native checkboxes.
Field matrix — parent / child × Core 3
Example business: Maria's Hair Studio. Cell = example field entry.
| Parent | Child | GBP | Apple Business Connect | Bing Places |
|---|---|---|---|---|
| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio |
| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same |
| Identity | Phone | (530) 555-0142 | same | same |
| Identity | Website | https://mariashair.example | same | same |
| Category | Primary | Hair salon | Hair Salon | Hair Salon |
| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) |
| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same |
| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same |
| Services | Service items | Haircut; Color; Balayage; Blowout | (thin) fold into description | (thin) fold into description |
| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field |
| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Accessibility if field exists | if field exists |
| Attributes | Amenities (rec) | Wi‑Fi; Women-led (GBP) | Wi‑Fi if offered | limited |
| Media | Photos (rec) | 5–10 real work photos | storefront + interior | if supported |
Must vs recommended (summary)
Must (beyond Layer A): primary + secondaries; services list; booking URL; accessibility where offered.
High-value recommended: GBP-heavy amenities; known-for in description/photos/services (not fake checkboxes); 5–10 real work photos; staff/credentials only if true.
Example ranked punch list (3–7)
- Fix primary category (Hair salon) on Core 3
- Add booking link on GBP + website
- List top 4 services (Haircut, Color, Balayage, Blowout)
- Add “curly specialists” to description (known-for)
- Upload 5 real work photos on GBP
- Mirror hours + booking URL on Apple Business Connect
Out of scope for this pack shell
Full Google attribute schema, review response playbooks, MCP/endpoints.