# Genre pack — Salon (deep example)

**Status:** working shell from planning conversation (not locked)  
**Vertical:** appointment-based beauty / hair  
**Assumes Layer A** (Discovery foundation) already ranked or clean.

**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.  
Where a platform has no field, use description/website — do not invent platform-native checkboxes.

---

## Field matrix — parent / child × Core 3

Example business: **Maria's Hair Studio**. Cell = example field entry.

| Parent | Child | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Maria's Hair Studio | Maria's Hair Studio | Maria's Hair Studio |
| Identity | Address | 12 Main St, Cameron Park, CA 95682 | same | same |
| Identity | Phone | (530) 555-0142 | same | same |
| Identity | Website | https://mariashair.example | same | same |
| Category | Primary | Hair salon | Hair Salon | Hair Salon |
| Category | Secondary | Nail salon; Beauty salon | Nail Salon (if offered) | Beauty Salon (if offered) |
| Hours | Weekly | Mon–Sat 9–6; Sun closed | same | same |
| Description | Short bio | “Cameron Park salon — cuts, color, curly specialists.” | same idea ≤ platform limit | same |
| Services | Service items | Haircut; Color; Balayage; Blowout | *(thin)* fold into description | *(thin)* fold into description |
| Links | Booking URL | https://book.squareup.com/… | Appointment / website URL | Website / URL field |
| Attributes | Accessibility | Wheelchair accessible entrance: Yes | Accessibility if field exists | if field exists |
| Attributes | Amenities *(rec)* | Wi‑Fi; Women-led *(GBP)* | Wi‑Fi if offered | limited |
| Media | Photos *(rec)* | 5–10 real work photos | storefront + interior | if supported |

---

## Must vs recommended (summary)

**Must (beyond Layer A):** primary + secondaries; services list; booking URL; accessibility where offered.  
**High-value recommended:** GBP-heavy amenities; known-for in description/photos/services (not fake checkboxes); 5–10 real work photos; staff/credentials only if true.

---

## Example ranked punch list (3–7)

1. Fix primary category (Hair salon) on Core 3  
2. Add booking link on GBP + website  
3. List top 4 services (Haircut, Color, Balayage, Blowout)  
4. Add “curly specialists” to description (known-for)  
5. Upload 5 real work photos on GBP  
6. Mirror hours + booking URL on Apple Business Connect  

---

## Out of scope for this pack shell

Full Google attribute schema, review response playbooks, MCP/endpoints.