Scribe owner scorecard ladder into BUSINESS_PLAN

Three rungs: exist / know what you do / would recommend; measurement open.

docs/strategy/BUSINESS_PLAN.md

@@ -78,6 +78,18 @@ Phase 1 *fixes* usually look like classic local visibility hygiene (2017-style)
 
 **Working nuance (2026-09-15):** foundation-first for *fixes*, not for *measurement*. The free audit’s scoreboard is AI recommendability in plain English (“would an assistant recommend you for this job in this place — and why not?”), not “GBP is 67% complete.” If 2017 hygiene is already solid, skip fake Google-fix busywork and go straight to agent gaps. Differentiation vs commodity local SEO lives in that scoreboard.
 
+### Owner-facing scorecard (working direction — not locked)
+
+POR work: an intuitive scorecard a business owner understands. Top-level outcomes (wording TBD), not SEO jargon:
+
+1. **AI knows you exist** — findable identity / NAP / listings
+2. **AI knows what you do** — services, specialties, hours — enough to answer “what is this place?”
+3. **AI would recommend you** — enough trust + fit that an assistant would pick you for a real job in a place
+
+Keep to **three top-line outcomes**, each with plain “why not yet” underneath — not a 40-row SEO audit. Dual scoreboard still applies: hygiene work feeds rungs 1–2; recommendability is the differentiation line.
+
+**Open — measuring “would recommend”:** early v1 may need to be simulated / heuristic (“based on what’s public, an assistant still couldn’t answer X”) rather than live pings of ChatGPT. Honesty bar TBD with Ty.
+
 ### Free path after checkup (working direction — not locked)
 
 Free includes:
@@ -127,12 +139,15 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | 2026-09-15 | Working direction (not locked): phase 1 = outcome language + local-hygiene foundation; free may include DIY punch list + minimal owned record; paid listing-fix as partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation |
 | 2026-09-15 | Process: nothing locked yet — distill POR as we build; porbot scribes so key insights are not lost |
 | 2026-09-15 | Working nuance: 2017 hygiene usually first *fix* work; dual scoreboard from day one (hygiene + AI recommendability); skip forced hygiene phase if foundation already solid |
+| 2026-09-15 | Working direction: owner scorecard ladder — knows you exist / knows what you do / would recommend you (wording TBD); open whether v1 recommend = heuristic vs live assistant pings |
 
 ---
 
 ## Next conversation topics
 
-1. Primary reader for v1 of this plan (internal / investors / partners)
+1. Wordsmith the three scorecard rungs; define plain “why not yet” evidence under each
-2. Offer / packaging detail (what free record includes vs what paid unlocks beyond fulfillment) — no invented numbers
+2. Decide v1 “would recommend” measurement: heuristic / simulated vs live assistant pings
-3. 90-day proof: what “reputable enough that AI checks us” requires in coverage and quality
+3. Primary reader for v1 of this plan (internal / investors / partners)
-4. Owner MCP vs GeoLocal.io chat: same journey or separate surfaces (later layer; keep out of phase-1 owner talk)
+4. Offer / packaging detail (what free record includes vs what paid unlocks beyond fulfillment) — no invented numbers
+5. 90-day proof: what “reputable enough that AI checks us” requires in coverage and quality
+6. Owner MCP vs GeoLocal.io chat: same journey or separate surfaces (later layer; keep out of phase-1 owner talk)