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Scribe dual-scoreboard nuance into BUSINESS_PLAN

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Foundation-first for fixes; AI recommendability measured from day one.
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porbot
2026-09-15 16:55:16 +00:00
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commit 71693fdfd2
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docs/strategy/BUSINESS_PLAN.md
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@@ -71,12 +71,12 @@ Why:
Speak **outcomes**, not plumbing. Example: “most recommended bakery on Whidbey Island for muffins.” Do not lead with MCP, endpoints, or `llms.txt`.
Phase 1 work looks like classic local visibility hygiene (2017-style) before pitching 2027 agent readiness:
Phase 1 *fixes* usually look like classic local visibility hygiene (2017-style) before deeper 2027 agent work:
- NAP (Name, Address, Phone) consistency
- Hours alignment across platforms
- Maps / GBP / Yelp (and similar) listing hygiene
AI-agent readiness is the **next layer**, not the first conversation — but the free checkup should already answer, in plain English: would an assistant recommend this business for the stated job, and why / why not?
**Working nuance (2026-09-15):** foundation-first for *fixes*, not for *measurement*. The free audit’s scoreboard is AI recommendability in plain English (“would an assistant recommend you for this job in this place — and why not?”), not “GBP is 67% complete.” If 2017 hygiene is already solid, skip fake Google-fix busywork and go straight to agent gaps. Differentiation vs commodity local SEO lives in that scoreboard.
### Free path after checkup (working direction — not locked)
@@ -126,6 +126,7 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
| 2026-09-15 | North star intent; owner-first buyer; partners as extension; agent-mediated “get discovered” path; free checkup wedge; reputation / critical-mass flywheel; open question on free durable win vs diagnosis-only |
| 2026-09-15 | Working direction (not locked): phase 1 = outcome language + local-hygiene foundation; free may include DIY punch list + minimal owned record; paid listing-fix as partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation |
| 2026-09-15 | Process: nothing locked yet — distill POR as we build; porbot scribes so key insights are not lost |
| 2026-09-15 | Working nuance: 2017 hygiene usually first *fix* work; dual scoreboard from day one (hygiene + AI recommendability); skip forced hygiene phase if foundation already solid |
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