From 70922e3a558a795c9c6d1ff5c2e83526b3bc0570 Mon Sep 17 00:00:00 2001 From: porbot Date: Tue, 15 Sep 2026 16:58:09 +0000 Subject: [PATCH] Scribe owner scorecard ladder into BUSINESS_PLAN Three rungs: exist / know what you do / would recommend; measurement open. --- docs/strategy/BUSINESS_PLAN.md | 23 +++++++++++++++++++---- 1 file changed, 19 insertions(+), 4 deletions(-) diff --git a/docs/strategy/BUSINESS_PLAN.md b/docs/strategy/BUSINESS_PLAN.md index 988e3b1..0254bd0 100644 --- a/docs/strategy/BUSINESS_PLAN.md +++ b/docs/strategy/BUSINESS_PLAN.md @@ -78,6 +78,18 @@ Phase 1 *fixes* usually look like classic local visibility hygiene (2017-style) **Working nuance (2026-09-15):** foundation-first for *fixes*, not for *measurement*. The free audit’s scoreboard is AI recommendability in plain English (“would an assistant recommend you for this job in this place — and why not?”), not “GBP is 67% complete.” If 2017 hygiene is already solid, skip fake Google-fix busywork and go straight to agent gaps. Differentiation vs commodity local SEO lives in that scoreboard. +### Owner-facing scorecard (working direction — not locked) + +POR work: an intuitive scorecard a business owner understands. Top-level outcomes (wording TBD), not SEO jargon: + +1. **AI knows you exist** — findable identity / NAP / listings +2. **AI knows what you do** — services, specialties, hours — enough to answer “what is this place?” +3. **AI would recommend you** — enough trust + fit that an assistant would pick you for a real job in a place + +Keep to **three top-line outcomes**, each with plain “why not yet” underneath — not a 40-row SEO audit. Dual scoreboard still applies: hygiene work feeds rungs 1–2; recommendability is the differentiation line. + +**Open — measuring “would recommend”:** early v1 may need to be simulated / heuristic (“based on what’s public, an assistant still couldn’t answer X”) rather than live pings of ChatGPT. Honesty bar TBD with Ty. + ### Free path after checkup (working direction — not locked) Free includes: @@ -127,12 +139,15 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in | 2026-09-15 | Working direction (not locked): phase 1 = outcome language + local-hygiene foundation; free may include DIY punch list + minimal owned record; paid listing-fix as partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation | | 2026-09-15 | Process: nothing locked yet — distill POR as we build; porbot scribes so key insights are not lost | | 2026-09-15 | Working nuance: 2017 hygiene usually first *fix* work; dual scoreboard from day one (hygiene + AI recommendability); skip forced hygiene phase if foundation already solid | +| 2026-09-15 | Working direction: owner scorecard ladder — knows you exist / knows what you do / would recommend you (wording TBD); open whether v1 recommend = heuristic vs live assistant pings | --- ## Next conversation topics -1. Primary reader for v1 of this plan (internal / investors / partners) -2. Offer / packaging detail (what free record includes vs what paid unlocks beyond fulfillment) — no invented numbers -3. 90-day proof: what “reputable enough that AI checks us” requires in coverage and quality -4. Owner MCP vs GeoLocal.io chat: same journey or separate surfaces (later layer; keep out of phase-1 owner talk) +1. Wordsmith the three scorecard rungs; define plain “why not yet” evidence under each +2. Decide v1 “would recommend” measurement: heuristic / simulated vs live assistant pings +3. Primary reader for v1 of this plan (internal / investors / partners) +4. Offer / packaging detail (what free record includes vs what paid unlocks beyond fulfillment) — no invented numbers +5. 90-day proof: what “reputable enough that AI checks us” requires in coverage and quality +6. Owner MCP vs GeoLocal.io chat: same journey or separate surfaces (later layer; keep out of phase-1 owner talk)