tonyjbala
34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
# Invitation / Cover Letter — Language Options
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Rules: gift-toned. No "free," no "trial," no "opportunity," no urgency pressure on the recipient. Scarcity is real but quiet. Short.
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## Option A — Card (inside the envelope, ≤ 40 words)
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> We ran a diagnostic on [Business]'s digital footprint.
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> Inside: what we found, with evidence, and two ways to act on it.
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> No obligation. This is yours either way.
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> — [Name], VeriPath
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## Option B — Short letter
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> [Name],
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>
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> We've been working with [vertical] businesses in [city], and when we looked at how [Business] shows up — to customers, and to the AI tools people now use to find places — we found real gaps. Fixable ones.
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>
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> So we ran the full diagnostic and put the results in this folder. It's yours whether or not you ever talk to us.
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>
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> If you want to act on it, there are two doors: we can do the work, or the attached guide lets you or your team do it yourself.
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>
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> — [Name]
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## Option C — Envelope one-liner
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> A look at how [Business] shows up online. Evidence inside. Yours either way.
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## Tone check (apply to all)
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- [ ] Reads like a physician showing an x-ray, not a salesman cracking a door
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- [ ] Zero pressure words (free, opportunity, limited, don't miss, no obligation *except as stated in A*)
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- [ ] Would still make sense if the owner never paid us
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- [ ] Name of the business present — a template that could go to anyone fails the program
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