# Invitation / Cover Letter — Language Options

Rules: gift-toned. No "free," no "trial," no "opportunity," no urgency pressure on the recipient. Scarcity is real but quiet. Short.

## Option A — Card (inside the envelope, ≤ 40 words)

> We ran a diagnostic on [Business]'s digital footprint.
> Inside: what we found, with evidence, and two ways to act on it.
> No obligation. This is yours either way.
> — [Name], VeriPath

## Option B — Short letter

> [Name],
>
> We've been working with [vertical] businesses in [city], and when we looked at how [Business] shows up — to customers, and to the AI tools people now use to find places — we found real gaps. Fixable ones.
>
> So we ran the full diagnostic and put the results in this folder. It's yours whether or not you ever talk to us.
>
> If you want to act on it, there are two doors: we can do the work, or the attached guide lets you or your team do it yourself.
>
> — [Name]

## Option C — Envelope one-liner

> A look at how [Business] shows up online. Evidence inside. Yours either way.

## Tone check (apply to all)

- [ ] Reads like a physician showing an x-ray, not a salesman cracking a door
- [ ] Zero pressure words (free, opportunity, limited, don't miss, no obligation *except as stated in A*)
- [ ] Would still make sense if the owner never paid us
- [ ] Name of the business present — a template that could go to anyone fails the program