tonyjbala
1.4 KiB
Invitation / Cover Letter — Language Options
Rules: gift-toned. No "free," no "trial," no "opportunity," no urgency pressure on the recipient. Scarcity is real but quiet. Short.
Option A — Card (inside the envelope, ≤ 40 words)
We ran a diagnostic on [Business]'s digital footprint. Inside: what we found, with evidence, and two ways to act on it. No obligation. This is yours either way. — [Name], VeriPath
Option B — Short letter
[Name],
We've been working with [vertical] businesses in [city], and when we looked at how [Business] shows up — to customers, and to the AI tools people now use to find places — we found real gaps. Fixable ones.
So we ran the full diagnostic and put the results in this folder. It's yours whether or not you ever talk to us.
If you want to act on it, there are two doors: we can do the work, or the attached guide lets you or your team do it yourself.
— [Name]
Option C — Envelope one-liner
A look at how [Business] shows up online. Evidence inside. Yours either way.
Tone check (apply to all)
- Reads like a physician showing an x-ray, not a salesman cracking a door
- Zero pressure words (free, opportunity, limited, don't miss, no obligation except as stated in A)
- Would still make sense if the owner never paid us
- Name of the business present — a template that could go to anyone fails the program