veripath/docs/clients/overcome-fitness/threat-register-v1.md

Threat Register – Overcome Fitness

Status: Draft (Benchmark)
Last Updated: 2026-08-02
Reviewed by:
Source Inventory: docs/clients/overcome-fitness/data-inventory-v1.md
Audit Type: Public + prior observations — all entries Tier 2; several require freshness re-check

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language.

Threat Entries

Threat ID: T-001

• Title: Google Business Profile under current brand name is weak, unclear, or incomplete
• Signal Source: Public search + directory results + prior audit notes
• Evidence Snippet: Address appears in directories. Strong, complete current GMB footprint under “Overcome Fitness” not clearly established. Prior observations noted limited public detail and a possible related second listing.
• Data Recency: Mixed (prior 2025-08 + 2026-08-02 observation) — requires fresh verification
• Estimated Severity: Critical / Major
• Verification Tier: Tier 2
• Notes / Context: Local discovery for fitness is heavily GMB-dependent. Fresh confirmation of ownership, reviews, posts, and completeness is required before any upgrade in tier or severity.
• Human Decision: Pending

Threat ID: T-002

• Title: Website conversion path is thin and phone-centric
• Signal Source: Website content inventory
• Evidence Snippet: Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, limited social/review signals on the public site.
• Data Recency: 2026-08-02 (structure); technical details from prior audit require re-check
• Estimated Severity: Major
• Verification Tier: Tier 2
• Notes / Context: Visitors face friction to convert. Prior technical findings (navigation issues, missing elements) must be re-verified before treated as current.
• Human Decision: Pending

Threat ID: T-003

• Title: Limited public review presence under current brand name
• Signal Source: Public search results
• Evidence Snippet: Sparse review volume found under “Overcome Fitness”. Historical records exist under prior address/name.
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Notes / Context: Review volume and response behavior under the current brand remain unclear.
• Human Decision: Pending

Threat ID: T-004

• Title: Personal social audience (TikTok) shows limited clear business attribution
• Signal Source: Public TikTok profile linked from business surfaces
• Evidence Snippet: Profile is personal-trainer oriented with substantial public following. Clear Overcome Fitness branding and conversion path on the public surface appear limited or absent.
• Data Recency: Prior audit 2025-08 — requires freshness check
• Estimated Severity: Major
• Verification Tier: Tier 2
• Notes / Context: Potential warm audience exists, but public attribution to the business is weak. Relationship and current state need confirmation.
• Human Decision: Pending

Threat ID: T-005

• Title: Multiple related social handles create possible brand fragmentation
• Signal Source: Public Instagram and related profiles
• Evidence Snippet: More than one related handle observed in public surfaces and prior notes.
• Data Recency: Mixed — requires freshness check
• Estimated Severity: Major / Minor (depends on actual follower split and content)
• Verification Tier: Tier 2
• Notes / Context: Dual or multiple handles can split authority. Current metrics are incomplete.
• Human Decision: Pending

Threat ID: T-006

• Title: Possible NAP / location label inconsistency across platforms
• Signal Source: Facebook page metadata + website/directories
• Evidence Snippet: Prior observation of city label mismatch (Shingle Springs vs Cameron Park) on a public surface.
• Data Recency: Prior audit — requires re-check
• Estimated Severity: Major / Minor (depends on current state)
• Verification Tier: Tier 2
• Notes / Context: Conflicting location signals can affect local trust and search consistency. Must be re-verified.
• Human Decision: Pending

Threat ID: T-007

• Title: Possible brand continuity / prior-name association at same location
• Signal Source: Directory and historical records
• Evidence Snippet: Same physical suite previously associated with another fitness name in public records.
• Data Recency: Historical + 2026 observation
• Estimated Severity: Minor to Major (depends on GMB reality)
• Verification Tier: Tier 2
• Notes / Context: Could affect trust and local search consistency if transition is incomplete.
• Human Decision: Pending

Summary

• Total threats drafted: 7
• Tier 1 (Verified): 0
• Tier 2 (Indicative): 7
• Rejected / removed: 0
• Several entries explicitly require freshness re-verification before any lock or tier upgrade

Human Review Gate

• Every entry is backed by real data from the inventory
• Every entry has a Data Recency note
• Every entry has a Verification Tier
• Stale observations are clearly flagged
• Human has recorded a decision on each entry
• No invented or speculative threats remain

Once this gate is signed off (and freshness checks completed where required), the Threat Register may be Locked.

Reviewer sign-off: _________________ Date: _________