# Threat Register – Overcome Fitness

**Status:** Draft (Benchmark)  
**Last Updated:** 2026-08-02  
**Reviewed by:**  
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`  
**Audit Type:** Public + prior observations — all entries Tier 2; several require freshness re-check

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.  
No speculation. No invented gaps. No solution language.

## Threat Entries

### Threat ID: T-001
- **Title:** Google Business Profile under current brand name is weak, unclear, or incomplete
- **Signal Source:** Public search + directory results + prior audit notes
- **Evidence Snippet:** Address appears in directories. Strong, complete current GMB footprint under “Overcome Fitness” not clearly established. Prior observations noted limited public detail and a possible related second listing.
- **Data Recency:** Mixed (prior 2025-08 + 2026-08-02 observation) — requires fresh verification
- **Estimated Severity:** Critical / Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Local discovery for fitness is heavily GMB-dependent. Fresh confirmation of ownership, reviews, posts, and completeness is required before any upgrade in tier or severity.
- **Human Decision:** Pending

### Threat ID: T-002
- **Title:** Website conversion path is thin and phone-centric
- **Signal Source:** Website content inventory
- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, limited social/review signals on the public site.
- **Data Recency:** 2026-08-02 (structure); technical details from prior audit require re-check
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Visitors face friction to convert. Prior technical findings (navigation issues, missing elements) must be re-verified before treated as current.
- **Human Decision:** Pending

### Threat ID: T-003
- **Title:** Limited public review presence under current brand name
- **Signal Source:** Public search results
- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical records exist under prior address/name.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Review volume and response behavior under the current brand remain unclear.
- **Human Decision:** Pending

### Threat ID: T-004
- **Title:** Personal social audience (TikTok) shows limited clear business attribution
- **Signal Source:** Public TikTok profile linked from business surfaces
- **Evidence Snippet:** Profile is personal-trainer oriented with substantial public following. Clear Overcome Fitness branding and conversion path on the public surface appear limited or absent.
- **Data Recency:** Prior audit 2025-08 — requires freshness check
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Potential warm audience exists, but public attribution to the business is weak. Relationship and current state need confirmation.
- **Human Decision:** Pending

### Threat ID: T-005
- **Title:** Multiple related social handles create possible brand fragmentation
- **Signal Source:** Public Instagram and related profiles
- **Evidence Snippet:** More than one related handle observed in public surfaces and prior notes.
- **Data Recency:** Mixed — requires freshness check
- **Estimated Severity:** Major / Minor (depends on actual follower split and content)
- **Verification Tier:** Tier 2
- **Notes / Context:** Dual or multiple handles can split authority. Current metrics are incomplete.
- **Human Decision:** Pending

### Threat ID: T-006
- **Title:** Possible NAP / location label inconsistency across platforms
- **Signal Source:** Facebook page metadata + website/directories
- **Evidence Snippet:** Prior observation of city label mismatch (Shingle Springs vs Cameron Park) on a public surface.
- **Data Recency:** Prior audit — requires re-check
- **Estimated Severity:** Major / Minor (depends on current state)
- **Verification Tier:** Tier 2
- **Notes / Context:** Conflicting location signals can affect local trust and search consistency. Must be re-verified.
- **Human Decision:** Pending

### Threat ID: T-007
- **Title:** Possible brand continuity / prior-name association at same location
- **Signal Source:** Directory and historical records
- **Evidence Snippet:** Same physical suite previously associated with another fitness name in public records.
- **Data Recency:** Historical + 2026 observation
- **Estimated Severity:** Minor to Major (depends on GMB reality)
- **Verification Tier:** Tier 2
- **Notes / Context:** Could affect trust and local search consistency if transition is incomplete.
- **Human Decision:** Pending

## Summary
- Total threats drafted: 7
- Tier 1 (Verified): 0
- Tier 2 (Indicative): 7
- Rejected / removed: 0
- Several entries explicitly require freshness re-verification before any lock or tier upgrade

## Human Review Gate
- [ ] Every entry is backed by real data from the inventory
- [ ] Every entry has a Data Recency note
- [ ] Every entry has a Verification Tier
- [ ] Stale observations are clearly flagged
- [ ] Human has recorded a decision on each entry
- [ ] No invented or speculative threats remain

Once this gate is signed off (and freshness checks completed where required), the Threat Register may be **Locked**.

**Reviewer sign-off:** _________________ Date: _________