133 lines
6.5 KiB
Markdown
133 lines
6.5 KiB
Markdown
# Threat Register – Overcome Fitness
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**Status:** Draft (Benchmark)
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**Last Updated:** 2026-08-02
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**Reviewed by:**
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**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`
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## Purpose
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Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
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No speculation. No invented gaps. No solution language.
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## Threat Entries
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### Threat ID: T-001
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- **Title:** Website navigation links observed returning dead pages
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- **Signal Source:** Website (overcomefitnesscp.com)
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- **Evidence Snippet:** Prior audit observed primary navigation links (including /trainers, /plans, /power-cycle) returning HTTP 404.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Concrete technical observation from prior audit. Must be re-verified before any severity or tier upgrade.
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- **Human Decision:** Pending
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### Threat ID: T-002
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- **Title:** No booking integration visible on public GMB or website surfaces
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- **Signal Source:** GMB public surface + website
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- **Evidence Snippet:** Prior audit observed no booking widget on GMB and no detected booking system on the website. Public conversion path appeared contact-form / phone oriented. Related website CTA path was also observed returning 404.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Booking availability behind the scenes is unknown without owner confirmation.
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- **Human Decision:** Pending
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### Threat ID: T-003
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- **Title:** Large personal TikTok audience shows limited clear business attribution
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- **Signal Source:** TikTok @byronslavin (public profile)
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- **Evidence Snippet:** Prior audit observed substantial public following on a personal trainer-oriented profile. Public bio/handle/content surface showed limited or no clear Overcome Fitness business branding; link destination appeared personal-trainer oriented.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Potential warm audience exists, but public attribution to the business was weak at time of observation. Current metrics and relationship need confirmation.
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- **Human Decision:** Pending
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### Threat ID: T-004
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- **Title:** Multiple related Instagram handles observed
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- **Signal Source:** Instagram public profiles
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- **Evidence Snippet:** Two related handles observed (@overcomefitnesscp and @overcometrainer), linked from different public surfaces. Deeper content/engagement metrics incomplete.
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- **Data Recency:** Mixed (handles 2025-08; partial follower observation 2026-07)
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Dual handles can fragment authority; actual impact depends on content and audience split, which are not fully known.
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- **Human Decision:** Pending
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### Threat ID: T-005
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- **Title:** Possible Facebook NAP / city label mismatch
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- **Signal Source:** Facebook page metadata + website/directories
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- **Evidence Snippet:** Prior observation of Facebook page city label as Shingle Springs while website/directories list Cameron Park.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Conflicting location signals can affect local consistency. Must be re-verified on current page settings.
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- **Human Decision:** Pending
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### Threat ID: T-006
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- **Title:** Weak or absent Yelp presence under current brand name
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- **Signal Source:** Yelp public search
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- **Evidence Snippet:** Prior public search did not establish a strong claimed listing under Overcome Fitness.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Fresh confirmation required.
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- **Human Decision:** Pending
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### Threat ID: T-007
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- **Title:** Limited lead-capture surface beyond bottom-of-funnel contact form
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- **Signal Source:** Website
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- **Evidence Snippet:** Prior audit observed contact form as the primary visible conversion path, with limited above-the-fold booking/trial capture mechanisms.
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- **Data Recency:** 2025-08 — requires fresh re-snapshot
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Structural observation only.
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- **Human Decision:** Pending
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### Threat ID: T-008
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- **Title:** Second related GMB listing observed (Overcome Power Cycle)
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- **Signal Source:** Google Maps / directory observations
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- **Evidence Snippet:** Prior audit noted a separate related listing at the same building (different suite) under Overcome Power Cycle.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Notes / Context:** May be intentional or legacy. Impact depends on current state and ownership structure.
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- **Human Decision:** Pending
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### Threat ID: T-009
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- **Title:** No YouTube or brand TikTok presence identified
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- **Signal Source:** YouTube + TikTok brand search
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- **Evidence Snippet:** Prior search found no business YouTube channel and no clear brand TikTok account under Overcome Fitness naming.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Absence observation only.
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- **Human Decision:** Pending
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### Threat ID: T-010
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- **Title:** No LinkedIn company presence identified
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- **Signal Source:** LinkedIn company search
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- **Evidence Snippet:** No company page found for Overcome Fitness in prior search.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Low immediate impact channel for this vertical; recorded for completeness.
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- **Human Decision:** Pending
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## Summary
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- Total threats drafted: 10
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- Tier 1 (Verified): 0
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- Tier 2 (Indicative): 10
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- Critical severity used: 0 (all elevated findings held at Major while data remains stale/Tier 2)
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- Several entries explicitly require freshness re-verification before lock or tier upgrade
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## Human Review Gate
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- [ ] Every entry is backed by real data from the inventory
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- [ ] Every entry has a Data Recency note
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- [ ] Every entry has a Verification Tier
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- [ ] Stale observations are clearly flagged
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- [ ] No industry-stat or solution language remains
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- [ ] Human has recorded a decision on each entry
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- [ ] No invented or speculative threats remain
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Once this gate is signed off (and freshness checks completed where required), the Threat Register may be **Locked**.
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**Reviewer sign-off:** _________________ Date: _________
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