# Threat Register – Overcome Fitness

**Status:** Draft (Benchmark)  
**Last Updated:** 2026-08-02  
**Reviewed by:**  
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.  
No speculation. No invented gaps. No solution language.

## Threat Entries

### Threat ID: T-001
- **Title:** Website navigation links observed returning dead pages
- **Signal Source:** Website (overcomefitnesscp.com)
- **Evidence Snippet:** Prior audit observed primary navigation links (including /trainers, /plans, /power-cycle) returning HTTP 404.
- **Data Recency:** 2025-08 — requires fresh re-snapshot
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Concrete technical observation from prior audit. Must be re-verified before any severity or tier upgrade.
- **Human Decision:** Pending

### Threat ID: T-002
- **Title:** No booking integration visible on public GMB or website surfaces
- **Signal Source:** GMB public surface + website
- **Evidence Snippet:** Prior audit observed no booking widget on GMB and no detected booking system on the website. Public conversion path appeared contact-form / phone oriented. Related website CTA path was also observed returning 404.
- **Data Recency:** 2025-08 — requires fresh re-snapshot
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Booking availability behind the scenes is unknown without owner confirmation.
- **Human Decision:** Pending

### Threat ID: T-003
- **Title:** Large personal TikTok audience shows limited clear business attribution
- **Signal Source:** TikTok @byronslavin (public profile)
- **Evidence Snippet:** Prior audit observed substantial public following on a personal trainer-oriented profile. Public bio/handle/content surface showed limited or no clear Overcome Fitness business branding; link destination appeared personal-trainer oriented.
- **Data Recency:** 2025-08 — requires fresh re-snapshot
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Potential warm audience exists, but public attribution to the business was weak at time of observation. Current metrics and relationship need confirmation.
- **Human Decision:** Pending

### Threat ID: T-004
- **Title:** Multiple related Instagram handles observed
- **Signal Source:** Instagram public profiles
- **Evidence Snippet:** Two related handles observed (@overcomefitnesscp and @overcometrainer), linked from different public surfaces. Deeper content/engagement metrics incomplete.
- **Data Recency:** Mixed (handles 2025-08; partial follower observation 2026-07)
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Dual handles can fragment authority; actual impact depends on content and audience split, which are not fully known.
- **Human Decision:** Pending

### Threat ID: T-005
- **Title:** Possible Facebook NAP / city label mismatch
- **Signal Source:** Facebook page metadata + website/directories
- **Evidence Snippet:** Prior observation of Facebook page city label as Shingle Springs while website/directories list Cameron Park.
- **Data Recency:** 2025-08 — requires fresh re-snapshot
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Conflicting location signals can affect local consistency. Must be re-verified on current page settings.
- **Human Decision:** Pending

### Threat ID: T-006
- **Title:** Weak or absent Yelp presence under current brand name
- **Signal Source:** Yelp public search
- **Evidence Snippet:** Prior public search did not establish a strong claimed listing under Overcome Fitness.
- **Data Recency:** 2025-08
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Fresh confirmation required.
- **Human Decision:** Pending

### Threat ID: T-007
- **Title:** Limited lead-capture surface beyond bottom-of-funnel contact form
- **Signal Source:** Website
- **Evidence Snippet:** Prior audit observed contact form as the primary visible conversion path, with limited above-the-fold booking/trial capture mechanisms.
- **Data Recency:** 2025-08 — requires fresh re-snapshot
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Structural observation only.
- **Human Decision:** Pending

### Threat ID: T-008
- **Title:** Second related GMB listing observed (Overcome Power Cycle)
- **Signal Source:** Google Maps / directory observations
- **Evidence Snippet:** Prior audit noted a separate related listing at the same building (different suite) under Overcome Power Cycle.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** May be intentional or legacy. Impact depends on current state and ownership structure.
- **Human Decision:** Pending

### Threat ID: T-009
- **Title:** No YouTube or brand TikTok presence identified
- **Signal Source:** YouTube + TikTok brand search
- **Evidence Snippet:** Prior search found no business YouTube channel and no clear brand TikTok account under Overcome Fitness naming.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** Absence observation only.
- **Human Decision:** Pending

### Threat ID: T-010
- **Title:** No LinkedIn company presence identified
- **Signal Source:** LinkedIn company search
- **Evidence Snippet:** No company page found for Overcome Fitness in prior search.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** Low immediate impact channel for this vertical; recorded for completeness.
- **Human Decision:** Pending

## Summary
- Total threats drafted: 10
- Tier 1 (Verified): 0
- Tier 2 (Indicative): 10
- Critical severity used: 0 (all elevated findings held at Major while data remains stale/Tier 2)
- Several entries explicitly require freshness re-verification before lock or tier upgrade

## Human Review Gate
- [ ] Every entry is backed by real data from the inventory
- [ ] Every entry has a Data Recency note
- [ ] Every entry has a Verification Tier
- [ ] Stale observations are clearly flagged
- [ ] No industry-stat or solution language remains
- [ ] Human has recorded a decision on each entry
- [ ] No invented or speculative threats remain

Once this gate is signed off (and freshness checks completed where required), the Threat Register may be **Locked**.

**Reviewer sign-off:** _________________ Date: _________