Threat Register – Overcome Fitness

Status: Draft (Benchmark)
Last Updated: 2026-08-02
Reviewed by:
Source Inventory: docs/clients/overcome-fitness/data-inventory-v1.md

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language.

Threat Entries

Threat ID: T-001

Title: Website navigation links observed returning dead pages
Signal Source: Website (overcomefitnesscp.com)
Evidence Snippet: Prior audit observed primary navigation links (including /trainers, /plans, /power-cycle) returning HTTP 404.
Data Recency: 2025-08 — requires fresh re-snapshot
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Concrete technical observation from prior audit. Must be re-verified before any severity or tier upgrade.
Human Decision: Pending

Threat ID: T-002

Title: No booking integration visible on public GMB or website surfaces
Signal Source: GMB public surface + website
Evidence Snippet: Prior audit observed no booking widget on GMB and no detected booking system on the website. Public conversion path appeared contact-form / phone oriented. Related website CTA path was also observed returning 404.
Data Recency: 2025-08 — requires fresh re-snapshot
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Booking availability behind the scenes is unknown without owner confirmation.
Human Decision: Pending

Threat ID: T-003

Title: Large personal TikTok audience shows limited clear business attribution
Signal Source: TikTok @byronslavin (public profile)
Evidence Snippet: Prior audit observed substantial public following on a personal trainer-oriented profile. Public bio/handle/content surface showed limited or no clear Overcome Fitness business branding; link destination appeared personal-trainer oriented.
Data Recency: 2025-08 — requires fresh re-snapshot
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Potential warm audience exists, but public attribution to the business was weak at time of observation. Current metrics and relationship need confirmation.
Human Decision: Pending

Threat ID: T-004

Title: Multiple related Instagram handles observed
Signal Source: Instagram public profiles
Evidence Snippet: Two related handles observed (@overcomefitnesscp and @overcometrainer), linked from different public surfaces. Deeper content/engagement metrics incomplete.
Data Recency: Mixed (handles 2025-08; partial follower observation 2026-07)
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Dual handles can fragment authority; actual impact depends on content and audience split, which are not fully known.
Human Decision: Pending

Threat ID: T-005

Title: Possible Facebook NAP / city label mismatch
Signal Source: Facebook page metadata + website/directories
Evidence Snippet: Prior observation of Facebook page city label as Shingle Springs while website/directories list Cameron Park.
Data Recency: 2025-08 — requires fresh re-snapshot
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Conflicting location signals can affect local consistency. Must be re-verified on current page settings.
Human Decision: Pending

Threat ID: T-006

Title: Weak or absent Yelp presence under current brand name
Signal Source: Yelp public search
Evidence Snippet: Prior public search did not establish a strong claimed listing under Overcome Fitness.
Data Recency: 2025-08
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Fresh confirmation required.
Human Decision: Pending

Threat ID: T-007

Title: Limited lead-capture surface beyond bottom-of-funnel contact form
Signal Source: Website
Evidence Snippet: Prior audit observed contact form as the primary visible conversion path, with limited above-the-fold booking/trial capture mechanisms.
Data Recency: 2025-08 — requires fresh re-snapshot
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Structural observation only.
Human Decision: Pending

Threat ID: T-008

Title: Second related GMB listing observed (Overcome Power Cycle)
Signal Source: Google Maps / directory observations
Evidence Snippet: Prior audit noted a separate related listing at the same building (different suite) under Overcome Power Cycle.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: May be intentional or legacy. Impact depends on current state and ownership structure.
Human Decision: Pending

Threat ID: T-009

Title: No YouTube or brand TikTok presence identified
Signal Source: YouTube + TikTok brand search
Evidence Snippet: Prior search found no business YouTube channel and no clear brand TikTok account under Overcome Fitness naming.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: Absence observation only.
Human Decision: Pending

Threat ID: T-010

Title: No LinkedIn company presence identified
Signal Source: LinkedIn company search
Evidence Snippet: No company page found for Overcome Fitness in prior search.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: Low immediate impact channel for this vertical; recorded for completeness.
Human Decision: Pending

Summary

Total threats drafted: 10
Tier 1 (Verified): 0
Tier 2 (Indicative): 10
Critical severity used: 0 (all elevated findings held at Major while data remains stale/Tier 2)
Several entries explicitly require freshness re-verification before lock or tier upgrade

Human Review Gate

Every entry is backed by real data from the inventory
Every entry has a Data Recency note
Every entry has a Verification Tier
Stale observations are clearly flagged
No industry-stat or solution language remains
Human has recorded a decision on each entry
No invented or speculative threats remain

Once this gate is signed off (and freshness checks completed where required), the Threat Register may be Locked.

Reviewer sign-off: _________________ Date: _________

6.5 KiB Raw Blame History Unescape Escape