tonyjbala
9fef3fcf4e
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
62 lines
2.3 KiB
Markdown
62 lines
2.3 KiB
Markdown
# D. Martel Plumbing Service & Repair
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## Online Presence Audit
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**Location:** El Dorado Hills, CA
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**Vertical:** Plumbing
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**Audit date:** 15 August 2026
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**Prepared for:** D. Martel Plumbing Service & Repair
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited D. Martel Plumbing Service & Repair across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.7 ★ across 104 Google reviews.
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**2 material integrity issues were identified:**
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1. Business hours are inconsistent between Google and Apple.
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2. The website lacks LocalBusiness structured data.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.7 ★ | 104 |
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| Apple Maps | ✓ | 4.6 ★ | 251 |
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| Bing Places | ✓ | 4.5 ★ | 248 |
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| Website | ✓ | — | — |
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---
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## Findings
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### Finding 1: Hours mismatch between Google and Apple
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**Observation:**
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monday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; friday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 2: JSON-LD present but no LocalBusiness type
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**Observation:**
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schema at https://dmartelplumbing.com/ lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business
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**Impact:**
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Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
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**Recommendation:**
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Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
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---
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*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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