# D. Martel Plumbing Service & Repair
## Online Presence Audit

**Location:** El Dorado Hills, CA  
**Vertical:** Plumbing  
**Audit date:** 15 August 2026  
**Prepared for:** D. Martel Plumbing Service & Repair  
**Prepared by:** VeriPath

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## Executive Summary

We audited D. Martel Plumbing Service & Repair across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.7 ★ across 104 Google reviews. 
**2 material integrity issues were identified:**

1. Business hours are inconsistent between Google and Apple.
2. The website lacks LocalBusiness structured data.

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## Surfaces Reviewed

| Surface | Status | Rating | Reviews |
|---------|--------|--------|---------|
| Google Business Profile | ✓ | 4.7 ★ | 104 |
| Apple Maps | ✓ | 4.6 ★ | 251 |
| Bing Places | ✓ | 4.5 ★ | 248 |
| Website | ✓ | — | — |

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## Findings

### Finding 1: Hours mismatch between Google and Apple

**Observation:**  
monday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; friday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”

**Impact:**  
Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.

**Recommendation:**  
Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.

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### Finding 2: JSON-LD present but no LocalBusiness type

**Observation:**  
schema at https://dmartelplumbing.com/ lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business

**Impact:**  
Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.

**Recommendation:**  
Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.

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*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*