71 lines
3.2 KiB
Markdown
71 lines
3.2 KiB
Markdown
# Threat Register – Overcome Fitness
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**Status:** Draft (Benchmark Seed)
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**Last Updated:** 2026-08-02
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**Reviewed by:**
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**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`
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**Audit Type:** Public observation only — all entries Tier 2 until upgraded
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## Purpose
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Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory.
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No speculation. No invented gaps.
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## Threat Entries
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### Threat ID: T-001
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- **Title:** Weak or missing Google Business Profile under current brand name
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- **Signal Source:** Public search + directory results
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- **Evidence Snippet:** Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Critical / Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile.
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- **Human Decision:** Pending
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### Threat ID: T-002
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- **Title:** Thin website conversion path
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- **Signal Source:** Website content inventory
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- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Visitors must call or seek contact; friction is high for modern local service discovery.
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- **Human Decision:** Pending
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### Threat ID: T-003
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- **Title:** Limited public review presence under current name
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- **Signal Source:** Public search results
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- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed).
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Review volume and response behavior unknown under current brand.
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- **Human Decision:** Pending
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### Threat ID: T-004
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- **Title:** Possible brand continuity / rebrand confusion at same physical location
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- **Signal Source:** Directory and Yelp records
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- **Evidence Snippet:** Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Minor to Major (depends on actual GMB reality)
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- **Verification Tier:** Tier 2
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- **Notes / Context:** Could affect trust and local search consistency if not cleanly transitioned.
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- **Human Decision:** Pending
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## Summary
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- Total threats drafted: 4
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- Tier 1 (Verified): 0
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- Tier 2 (Indicative): 4
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- Rejected / removed: 0
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## Human Review Gate
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- [ ] Every entry is backed by real data from the inventory
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- [ ] Every entry has a Data Recency date
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- [ ] Every entry has a Verification Tier
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- [ ] Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected)
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- [ ] No invented or speculative threats remain
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Once this gate is signed off, the Threat Register is **Locked** and Layer 3 (Economics) or Layer 4 (Requirements) may begin.
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**Reviewer sign-off:** _________________ Date: _________
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