# Threat Register – Overcome Fitness

**Status:** Draft (Benchmark Seed)  
**Last Updated:** 2026-08-02  
**Reviewed by:**  
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`  
**Audit Type:** Public observation only — all entries Tier 2 until upgraded

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory.  
No speculation. No invented gaps.

## Threat Entries

### Threat ID: T-001
- **Title:** Weak or missing Google Business Profile under current brand name
- **Signal Source:** Public search + directory results
- **Evidence Snippet:** Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Critical / Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile.
- **Human Decision:** Pending

### Threat ID: T-002
- **Title:** Thin website conversion path
- **Signal Source:** Website content inventory
- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Visitors must call or seek contact; friction is high for modern local service discovery.
- **Human Decision:** Pending

### Threat ID: T-003
- **Title:** Limited public review presence under current name
- **Signal Source:** Public search results
- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed).
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Review volume and response behavior unknown under current brand.
- **Human Decision:** Pending

### Threat ID: T-004
- **Title:** Possible brand continuity / rebrand confusion at same physical location
- **Signal Source:** Directory and Yelp records
- **Evidence Snippet:** Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Minor to Major (depends on actual GMB reality)
- **Verification Tier:** Tier 2
- **Notes / Context:** Could affect trust and local search consistency if not cleanly transitioned.
- **Human Decision:** Pending

## Summary
- Total threats drafted: 4
- Tier 1 (Verified): 0
- Tier 2 (Indicative): 4
- Rejected / removed: 0

## Human Review Gate
- [ ] Every entry is backed by real data from the inventory
- [ ] Every entry has a Data Recency date
- [ ] Every entry has a Verification Tier
- [ ] Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected)
- [ ] No invented or speculative threats remain

Once this gate is signed off, the Threat Register is **Locked** and Layer 3 (Economics) or Layer 4 (Requirements) may begin.

**Reviewer sign-off:** _________________ Date: _________