veripath/docs/clients/overcome-fitness/threat-register-v1.md

Threat Register – Overcome Fitness

Status: Draft (Benchmark Seed)
Last Updated: 2026-08-02
Reviewed by:
Source Inventory: docs/clients/overcome-fitness/data-inventory-v1.md
Audit Type: Public observation only — all entries Tier 2 until upgraded

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory.
No speculation. No invented gaps.

Threat Entries

Threat ID: T-001

• Title: Weak or missing Google Business Profile under current brand name
• Signal Source: Public search + directory results
• Evidence Snippet: Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest.
• Data Recency: 2026-08-02
• Estimated Severity: Critical / Major
• Verification Tier: Tier 2
• Notes / Context: Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile.
• Human Decision: Pending

Threat ID: T-002

• Title: Thin website conversion path
• Signal Source: Website content inventory
• Evidence Snippet: Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget.
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Notes / Context: Visitors must call or seek contact; friction is high for modern local service discovery.
• Human Decision: Pending

Threat ID: T-003

• Title: Limited public review presence under current name
• Signal Source: Public search results
• Evidence Snippet: Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed).
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Notes / Context: Review volume and response behavior unknown under current brand.
• Human Decision: Pending

Threat ID: T-004

• Title: Possible brand continuity / rebrand confusion at same physical location
• Signal Source: Directory and Yelp records
• Evidence Snippet: Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness.
• Data Recency: 2026-08-02
• Estimated Severity: Minor to Major (depends on actual GMB reality)
• Verification Tier: Tier 2
• Notes / Context: Could affect trust and local search consistency if not cleanly transitioned.
• Human Decision: Pending

Summary

• Total threats drafted: 4
• Tier 1 (Verified): 0
• Tier 2 (Indicative): 4
• Rejected / removed: 0

Human Review Gate

• Every entry is backed by real data from the inventory
• Every entry has a Data Recency date
• Every entry has a Verification Tier
• Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected)
• No invented or speculative threats remain

Once this gate is signed off, the Threat Register is Locked and Layer 3 (Economics) or Layer 4 (Requirements) may begin.

Reviewer sign-off: _________________ Date: _________