6.5 KiB
6.5 KiB
Data Inventory – Overcome Fitness
Status: Draft (Benchmark) Last Updated: 2026-08-02 Reviewed by: Source: August 2025 deep audit (public browser investigation) + July 2026 heartbeat ping
Purpose
Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.
Data Sources
Google Business Profile
- Access Status: Public observation (claimed listing confirmed in audit)
- Data Range Available: Aug 2025 snapshot; GBP analytics login-walled
- Snapshot Date: 2025-08 (primary); 2026-08-02 (quick re-check)
- Verification Tier: Tier 2
- Notes / Gaps: Rating 5.0, review count hidden without login. No booking button, no Google Posts, no Q&A. Second listing "Overcome Power Cycle" at Suite 109 — zero reviews, brand dilution risk. Hours: closes 6:30 PM daily. Photo count unknown. Owner access confirmed in audit but no current re-snapshot taken.
- Snapshot Location:
data/clients/overcome-fitness/raw/gmb/
Website (overcomefitnesscp.com)
- Access Status: Public (Wix, SSL valid, mobile responsive)
- Data Range Available: N/A (static site)
- Snapshot Date: 2025-08; fresh snapshot needed
- Verification Tier: Tier 2
- Notes / Gaps: 3 of 5 primary nav links return HTTP 404 (/trainers, /plans, /power-cycle). No LocalBusiness schema. No meta description. No canonical URL. No OG tags. Image alt text = filenames. Single H1 on homepage. Title tag too long, not keyword-optimized. Contact form at footer is the only conversion path. "Nurtion Plans" typo in form checkboxes.
- Snapshot Location:
data/clients/overcome-fitness/raw/website/
Facebook (OvercomeFitnessCP)
- Access Status: Public page visible; deeper metrics login-walled
- Data Range Available: Partial — page title and metadata visible
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: NAP conflict confirmed: Facebook page title lists "Shingle Springs CA" as city. Google Maps and website list Cameron Park (~4 miles apart). Full follower count, post history, and review data are login-walled.
- Snapshot Location:
data/clients/overcome-fitness/raw/social/facebook/
Instagram @overcomefitnesscp
- Access Status: Login-walled (public profile exists)
- Data Range Available: 127 posts, 405 followers (Jul 2026 heartbeat); engagement/content unknown
- Snapshot Date: 2026-07 (follower count); 2025-08 (handle identified)
- Verification Tier: Tier 2
- Notes / Gaps: Content, engagement, reach, posting frequency — all unknown. Login-walled.
- Snapshot Location:
data/clients/overcome-fitness/raw/social/instagram/
Instagram @overcometrainer
- Access Status: Login-walled
- Data Range Available: Unknown
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: Second handle linked from TikTok bio (linktr.ee/overcometrainer). Creates brand confusion — points to personal trainer brand, not Overcome Fitness business. All metrics login-walled.
- Snapshot Location:
data/clients/overcome-fitness/raw/social/instagram/
TikTok @byronslavin (personal)
- Access Status: Public
- Data Range Available: Real-time public metrics
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: 39.6K followers, 221.1K total likes, 182 following. Bio: "Trainer / Ultra Marathon Runner / Girl Dad." Zero Overcome Fitness branding in handle, bio, or visible content. Link in bio (linktr.ee/overcometrainer) funnels to personal trainer, not business. No pixel, no UTM tracking, no conversion path.
- Snapshot Location:
data/clients/overcome-fitness/raw/social/tiktok/
Yelp
- Access Status: Not found / Unclaimed
- Data Range Available: N/A
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No organic listing found via search. Direct URL blocked by CAPTCHA (consistent with unclaimed/unindexed listing). All 4 nearest competitors have claimed Yelp listings with 40–100+ reviews.
- Snapshot Location:
data/clients/overcome-fitness/raw/yelp/
YouTube
- Access Status: Absent
- Data Range Available: N/A
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No channel found for "Overcome Fitness" or "Overcome Fitness Cameron Park."
- Snapshot Location: N/A
- Access Status: Absent
- Data Range Available: N/A
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No company page found. Low priority for fitness studio but zero-cost brand protection opportunity.
- Snapshot Location: N/A
TikTok (brand) @overcomefitness
- Access Status: Absent
- Data Range Available: N/A
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No @overcomefitness or @overcomefitnesscp TikTok account found. Fastest-growing discovery platform for fitness — first-mover opportunity.
- Snapshot Location: N/A
X/Twitter
- Access Status: Absent
- Data Range Available: N/A
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No account found. Low-impact channel for fitness category.
- Snapshot Location: N/A
Booking / Scheduling System
- Access Status: Not detected
- Data Range Available: None observed
- Snapshot Date: 2025-08
- Verification Tier: Tier 2
- Notes / Gaps: No Vagaro, Mindbody, or similar booking integration detected on GBP or website. "FITNESS PLANS" CTA on homepage → 404. Contact form is the only conversion path.
- Snapshot Location:
data/clients/overcome-fitness/raw/booking/
Summary of Gaps / Blockers
- Core data is from Aug 2025 (~11 months stale) — GBP, website, and social channels need fresh snapshots before lock
- Login-walled platforms (IG, FB, GBP analytics) cannot be verified without owner-provided access
- No owner conversation has occurred — GBP ownership, booking system existence, and strategic intent are unconfirmed
- All entries are Tier 2 (indicative, not verified by owner access)
Human Review Gate
- Fresh snapshots taken for website, GMB, primary social channels
- Every source has a Verification Tier tag
- Snapshot dates are current and recorded
- Data gaps are documented
- Inventory is accurate to the best of current knowledge
Once this gate is signed off, the inventory is Locked and Layer 2 may proceed on verified data.
Reviewer sign-off: _________________ Date: _________