# Data Inventory – Overcome Fitness

**Status:** Draft (Benchmark)
**Last Updated:** 2026-08-02
**Reviewed by:**
**Source:** August 2025 deep audit (public browser investigation) + July 2026 heartbeat ping

## Purpose
Establish ground truth of the client's digital presence. No analysis or diagnosis — only what exists, where it lives, and verification status.

## Data Sources

### Google Business Profile
- **Access Status:** Public observation (claimed listing confirmed in audit)
- **Data Range Available:** Aug 2025 snapshot; GBP analytics login-walled
- **Snapshot Date:** 2025-08 (primary); 2026-08-02 (quick re-check)
- **Verification Tier:** Tier 2
- **Notes / Gaps:** Rating 5.0, review count hidden without login. No booking button, no Google Posts, no Q&A. Second listing "Overcome Power Cycle" at Suite 109 — zero reviews, brand dilution risk. Hours: closes 6:30 PM daily. Photo count unknown. Owner access confirmed in audit but no current re-snapshot taken.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/gmb/`

### Website (overcomefitnesscp.com)
- **Access Status:** Public (Wix, SSL valid, mobile responsive)
- **Data Range Available:** N/A (static site)
- **Snapshot Date:** 2025-08; fresh snapshot needed
- **Verification Tier:** Tier 2
- **Notes / Gaps:** 3 of 5 primary nav links return HTTP 404 (/trainers, /plans, /power-cycle). No LocalBusiness schema. No meta description. No canonical URL. No OG tags. Image alt text = filenames. Single H1 on homepage. Title tag too long, not keyword-optimized. Contact form at footer is the only conversion path. "Nurtion Plans" typo in form checkboxes.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/website/`

### Facebook (OvercomeFitnessCP)
- **Access Status:** Public page visible; deeper metrics login-walled
- **Data Range Available:** Partial — page title and metadata visible
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** NAP conflict confirmed: Facebook page title lists "Shingle Springs CA" as city. Google Maps and website list Cameron Park (~4 miles apart). Full follower count, post history, and review data are login-walled.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/facebook/`

### Instagram @overcomefitnesscp
- **Access Status:** Login-walled (public profile exists)
- **Data Range Available:** 127 posts, 405 followers (Jul 2026 heartbeat); engagement/content unknown
- **Snapshot Date:** 2026-07 (follower count); 2025-08 (handle identified)
- **Verification Tier:** Tier 2
- **Notes / Gaps:** Content, engagement, reach, posting frequency — all unknown. Login-walled.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`

### Instagram @overcometrainer
- **Access Status:** Login-walled
- **Data Range Available:** Unknown
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** Second handle linked from TikTok bio (linktr.ee/overcometrainer). Creates brand confusion — points to personal trainer brand, not Overcome Fitness business. All metrics login-walled.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/instagram/`

### TikTok @byronslavin (personal)
- **Access Status:** Public
- **Data Range Available:** Real-time public metrics
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** 39.6K followers, 221.1K total likes, 182 following. Bio: "Trainer / Ultra Marathon Runner / Girl Dad." Zero Overcome Fitness branding in handle, bio, or visible content. Link in bio (linktr.ee/overcometrainer) funnels to personal trainer, not business. No pixel, no UTM tracking, no conversion path.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/social/tiktok/`

### Yelp
- **Access Status:** Not found / Unclaimed
- **Data Range Available:** N/A
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No organic listing found via search. Direct URL blocked by CAPTCHA (consistent with unclaimed/unindexed listing). All 4 nearest competitors have claimed Yelp listings with 40–100+ reviews.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/yelp/`

### YouTube
- **Access Status:** Absent
- **Data Range Available:** N/A
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No channel found for "Overcome Fitness" or "Overcome Fitness Cameron Park."
- **Snapshot Location:** N/A

### LinkedIn
- **Access Status:** Absent
- **Data Range Available:** N/A
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No company page found. Low priority for fitness studio but zero-cost brand protection opportunity.
- **Snapshot Location:** N/A

### TikTok (brand) @overcomefitness
- **Access Status:** Absent
- **Data Range Available:** N/A
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No @overcomefitness or @overcomefitnesscp TikTok account found. Fastest-growing discovery platform for fitness — first-mover opportunity.
- **Snapshot Location:** N/A

### X/Twitter
- **Access Status:** Absent
- **Data Range Available:** N/A
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No account found. Low-impact channel for fitness category.
- **Snapshot Location:** N/A

### Booking / Scheduling System
- **Access Status:** Not detected
- **Data Range Available:** None observed
- **Snapshot Date:** 2025-08
- **Verification Tier:** Tier 2
- **Notes / Gaps:** No Vagaro, Mindbody, or similar booking integration detected on GBP or website. "FITNESS PLANS" CTA on homepage → 404. Contact form is the only conversion path.
- **Snapshot Location:** `data/clients/overcome-fitness/raw/booking/`

## Summary of Gaps / Blockers
- **Core data is from Aug 2025 (~11 months stale)** — GBP, website, and social channels need fresh snapshots before lock
- **Login-walled platforms** (IG, FB, GBP analytics) cannot be verified without owner-provided access
- **No owner conversation has occurred** — GBP ownership, booking system existence, and strategic intent are unconfirmed
- All entries are Tier 2 (indicative, not verified by owner access)

## Human Review Gate
- [ ] Fresh snapshots taken for website, GMB, primary social channels
- [ ] Every source has a Verification Tier tag
- [ ] Snapshot dates are current and recorded
- [ ] Data gaps are documented
- [ ] Inventory is accurate to the best of current knowledge

Once this gate is signed off, the inventory is **Locked** and Layer 2 may proceed on verified data.

**Reviewer sign-off:** _________________ **Date:** _________