131 lines
5.2 KiB
Markdown
131 lines
5.2 KiB
Markdown
# Threat Register – Overcome Fitness
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**Status:** **LOCKED** — Layer 2 Benchmark
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**Locked Date:** 2026-08-03
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**Reviewed by:** Human (owner process)
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**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md` (Locked Layer 1a)
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## Purpose
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Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
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No speculation. No invented gaps. No solution language.
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## Lock note
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All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on each entry: **Accepted (benchmark)**. Severity remains provisional.
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## Threat Entries
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### Threat ID: T-001
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- **Title:** Website paths observed returning dead pages
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- **Signal Source:** Website (overcomefitnesscp.com)
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- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-002
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- **Title:** No booking integration visible on public website surfaces
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- **Signal Source:** Website + GBP
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- **Evidence Snippet:** No booking system on public website 2026-08-02. Booking button on GBP = No (2026-08-03).
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- **Data Recency:** 2026-08-03
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-003
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- **Title:** Personal TikTok audience shows limited clear business attribution
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- **Signal Source:** TikTok @byronslavin + website links
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- **Evidence Snippet:** Site links @byronslavin. 2026-08-03: ~39.5K followers; bio personal trainer/athlete; linktr.ee/overcometrainer; account name not Overcome Fitness.
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- **Data Recency:** 2026-08-03
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-004
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- **Title:** Multiple related Instagram handles observed
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- **Signal Source:** Instagram + website
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- **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
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- **Data Recency:** 2026-08-02 / prior
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-005
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- **Title:** Facebook city label mismatch vs website/directories
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- **Signal Source:** Facebook public search + website
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- **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-006
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- **Title:** Weak or absent Yelp presence under current brand/address
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- **Signal Source:** Yelp
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- **Evidence Snippet:** 2026-08-03: listing CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
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- **Data Recency:** 2026-08-03
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-007
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- **Title:** Limited lead-capture surface beyond contact form / phone
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- **Signal Source:** Website
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- **Evidence Snippet:** Conversion path primarily contact form and phone; free-pass on pricing page; no integrated booking.
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- **Data Recency:** 2026-08-02
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-008
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- **Title:** Second related GBP listing observed (Overcome Power Cycle)
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- **Signal Source:** Google Maps / directories
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- **Evidence Snippet:** Prior audit noted related listing same building different suite. 2026-08-03 snapshot: Second listing nearby = Unknown.
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- **Data Recency:** 2025-08 / 2026-08-03
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-009
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- **Title:** No YouTube or brand TikTok presence identified
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- **Signal Source:** YouTube + TikTok brand search
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- **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming.
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- **Data Recency:** 2025-08 / 2026-08-03
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-010
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- **Title:** No LinkedIn company presence identified
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- **Signal Source:** LinkedIn
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- **Evidence Snippet:** No company page found in prior search.
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- **Data Recency:** 2025-08
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- **Estimated Severity:** Minor
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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### Threat ID: T-011
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- **Title:** Unclear GBP claimed/ownership status with thin public review volume
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- **Signal Source:** GBP
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- **Evidence Snippet:** Claimed = Unknown; 5 stars / 5 reviews; responses Yes (2026-08-03).
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- **Data Recency:** 2026-08-03
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- **Estimated Severity:** Major
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- **Verification Tier:** Tier 2
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- **Human Decision:** Accepted (benchmark)
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## Summary
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- Total threats: 11
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- Tier 1: 0
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- Tier 2: 11
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- **Status: LOCKED** 2026-08-03
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## Human Review Gate
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- [x] Backed by inventory
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- [x] Recency + Tier on every entry
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- [x] No solution language
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- [x] No invented threats
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- [x] Human decision recorded (Accepted benchmark)
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- [x] **LOCKED**
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**Reviewer sign-off:** Human — Locked Layer 2 Benchmark — Date: 2026-08-03
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