veripath/docs/clients/overcome-fitness/threat-register-v1.md

Threat Register – Overcome Fitness

Status: LOCKED — Layer 2 Benchmark
Locked Date: 2026-08-03
Reviewed by: Human (owner process)
Source Inventory: docs/clients/overcome-fitness/data-inventory-v1.md (Locked Layer 1a)

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language.

Lock note

All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on each entry: Accepted (benchmark). Severity remains provisional.

Threat Entries

Threat ID: T-001

• Title: Website paths observed returning dead pages
• Signal Source: Website (overcomefitnesscp.com)
• Evidence Snippet: As of 2026-08-02, /trainers, /plans, and /power-cycle return HTTP 404. Working paths include /plans-pricing and /copy-of-home.
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-002

• Title: No booking integration visible on public website surfaces
• Signal Source: Website + GBP
• Evidence Snippet: No booking system on public website 2026-08-02. Booking button on GBP = No (2026-08-03).
• Data Recency: 2026-08-03
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-003

• Title: Personal TikTok audience shows limited clear business attribution
• Signal Source: TikTok @byronslavin + website links
• Evidence Snippet: Site links @byronslavin. 2026-08-03: ~39.5K followers; bio personal trainer/athlete; linktr.ee/overcometrainer; account name not Overcome Fitness.
• Data Recency: 2026-08-03
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-004

• Title: Multiple related Instagram handles observed
• Signal Source: Instagram + website
• Evidence Snippet: Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
• Data Recency: 2026-08-02 / prior
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-005

• Title: Facebook city label mismatch vs website/directories
• Signal Source: Facebook public search + website
• Evidence Snippet: Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-006

• Title: Weak or absent Yelp presence under current brand/address
• Signal Source: Yelp
• Evidence Snippet: 2026-08-03: listing CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
• Data Recency: 2026-08-03
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-007

• Title: Limited lead-capture surface beyond contact form / phone
• Signal Source: Website
• Evidence Snippet: Conversion path primarily contact form and phone; free-pass on pricing page; no integrated booking.
• Data Recency: 2026-08-02
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-008

• Title: Second related GBP listing observed (Overcome Power Cycle)
• Signal Source: Google Maps / directories
• Evidence Snippet: Prior audit noted related listing same building different suite. 2026-08-03 snapshot: Second listing nearby = Unknown.
• Data Recency: 2025-08 / 2026-08-03
• Estimated Severity: Minor
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-009

• Title: No YouTube or brand TikTok presence identified
• Signal Source: YouTube + TikTok brand search
• Evidence Snippet: No business YouTube; no brand TikTok under Overcome Fitness naming.
• Data Recency: 2025-08 / 2026-08-03
• Estimated Severity: Minor
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-010

• Title: No LinkedIn company presence identified
• Signal Source: LinkedIn
• Evidence Snippet: No company page found in prior search.
• Data Recency: 2025-08
• Estimated Severity: Minor
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Threat ID: T-011

• Title: Unclear GBP claimed/ownership status with thin public review volume
• Signal Source: GBP
• Evidence Snippet: Claimed = Unknown; 5 stars / 5 reviews; responses Yes (2026-08-03).
• Data Recency: 2026-08-03
• Estimated Severity: Major
• Verification Tier: Tier 2
• Human Decision: Accepted (benchmark)

Summary

• Total threats: 11
• Tier 1: 0
• Tier 2: 11
• Status: LOCKED 2026-08-03

Human Review Gate

• Backed by inventory
• Recency + Tier on every entry
• No solution language
• No invented threats
• Human decision recorded (Accepted benchmark)
• LOCKED

Reviewer sign-off: Human — Locked Layer 2 Benchmark — Date: 2026-08-03