tonyjbala
ac51e57dee
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
89 lines
3.1 KiB
Markdown
89 lines
3.1 KiB
Markdown
# Diamond Springs Dental Center
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## Online Presence Audit
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**Location:** El Dorado, CA
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**Vertical:** Dental
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**Audit date:** 15 August 2026
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**Prepared for:** Diamond Springs Dental Center
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited Diamond Springs Dental Center across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 3.4 ★ across 49 Google reviews.
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**4 material integrity issues were identified:**
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1. Phone numbers are inconsistent across directories.
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2. Address details differ between Google and Apple.
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3. Average rating is below the 4.0 trust threshold.
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4. The website lacks LocalBusiness structured data.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 3.4 ★ | 49 |
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| Apple Maps | ✓ | 3.3 ★ | 28 |
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| Website | ✓ | — | — |
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---
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## Findings
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### Finding 1: Phone number inconsistent across directories
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**Observation:**
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Google lists **(530) 291-1888**. Apple lists **+1 (530) 344-0290**. Website lists **551-0858478**.
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**Impact:**
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Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
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**Recommendation:**
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Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
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---
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### Finding 2: Address inconsistent across directories
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**Observation:**
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Google lists “6400 Pleasant Valley Rd, El Dorado, CA 95623”. Apple Maps lists “493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA 95619”.
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**Impact:**
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Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.
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**Recommendation:**
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Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.
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---
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### Finding 3: Average rating 3.3 — below 4.0 threshold
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**Observation:**
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Blended average is **3.35** (Google 3.4, Apple 3.3) — below the 4.0 trust threshold.
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**Impact:**
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A sub-4.0 average is below the trust threshold for most local verticals and suppresses click-through in the local pack regardless of review volume.
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**Recommendation:**
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Review the lower-rated reviews for recurring service issues; respond publicly to negative reviews and prioritize the service gaps they describe.
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---
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### Finding 4: No JSON-LD schema found on website
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**Observation:**
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{"url": "https://www.diamondspringsdental.com/", "has_jsonld": false}
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**Impact:**
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Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
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**Recommendation:**
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Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
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---
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*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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