# Diamond Springs Dental Center
## Online Presence Audit

**Location:** El Dorado, CA  
**Vertical:** Dental  
**Audit date:** 15 August 2026  
**Prepared for:** Diamond Springs Dental Center  
**Prepared by:** VeriPath

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## Executive Summary

We audited Diamond Springs Dental Center across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 3.4 ★ across 49 Google reviews. 
**4 material integrity issues were identified:**

1. Phone numbers are inconsistent across directories.
2. Address details differ between Google and Apple.
3. Average rating is below the 4.0 trust threshold.
4. The website lacks LocalBusiness structured data.

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## Surfaces Reviewed

| Surface | Status | Rating | Reviews |
|---------|--------|--------|---------|
| Google Business Profile | ✓ | 3.4 ★ | 49 |
| Apple Maps | ✓ | 3.3 ★ | 28 |
| Website | ✓ | — | — |

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## Findings

### Finding 1: Phone number inconsistent across directories

**Observation:**  
Google lists **(530) 291-1888**. Apple lists **+1 (530) 344-0290**. Website lists **551-0858478**.

**Impact:**  
Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.

**Recommendation:**  
Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.

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### Finding 2: Address inconsistent across directories

**Observation:**  
Google lists “6400 Pleasant Valley Rd, El Dorado, CA 95623”. Apple Maps lists “493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619”.

**Impact:**  
Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.

**Recommendation:**  
Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.

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### Finding 3: Average rating 3.3 — below 4.0 threshold

**Observation:**  
Blended average is **3.35** (Google 3.4, Apple 3.3) — below the 4.0 trust threshold.

**Impact:**  
A sub-4.0 average is below the trust threshold for most local verticals and suppresses click-through in the local pack regardless of review volume.

**Recommendation:**  
Review the lower-rated reviews for recurring service issues; respond publicly to negative reviews and prioritize the service gaps they describe.

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### Finding 4: No JSON-LD schema found on website

**Observation:**  
{"url": "https://www.diamondspringsdental.com/", "has_jsonld": false}

**Impact:**  
Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.

**Recommendation:**  
Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.

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*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*