36 lines
960 B
Markdown
36 lines
960 B
Markdown
# Use Case 02: Jim — The Plumber
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## Profile
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| Field | Value |
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|---|---|
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| Name | Jim |
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| Business | Jim's Plumbing & Heating |
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| Employees | 6 |
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| Revenue Driver | Emergency calls + Maintenance contracts |
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| Primary Goal | Own the "emergency plumber [city]" search |
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| Digital Maturity | Low |
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## Problems
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- No Google Business Profile optimization
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- Misses emergency calls after hours
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- Weak citation consistency
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- Competitors dominate "plumber near me"
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- No review system
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## Success Metrics
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- #1 for "emergency plumber [city]"
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- 30%+ call volume from organic
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- Consistent 4.5+ rating
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- Citation cleanup complete
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## Desired Hermes Outcomes
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- Local SEO monitoring (emergency keywords, map pack)
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- Competitor tracking (franchise plumbers, 24/7 services)
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- Review generation (post-job automated ask)
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- Google Business Profile optimization (hours, services, emergency badge)
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- Citation audit & cleanup
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- Website conversion (click-to-call, emergency form) |