# Use Case 02: Jim — The Plumber

## Profile

| Field | Value |
|---|---|
| Name | Jim |
| Business | Jim's Plumbing & Heating |
| Employees | 6 |
| Revenue Driver | Emergency calls + Maintenance contracts |
| Primary Goal | Own the "emergency plumber [city]" search |
| Digital Maturity | Low |

## Problems

- No Google Business Profile optimization
- Misses emergency calls after hours
- Weak citation consistency
- Competitors dominate "plumber near me"
- No review system

## Success Metrics

- #1 for "emergency plumber [city]"
- 30%+ call volume from organic
- Consistent 4.5+ rating
- Citation cleanup complete

## Desired Hermes Outcomes

- Local SEO monitoring (emergency keywords, map pack)
- Competitor tracking (franchise plumbers, 24/7 services)
- Review generation (post-job automated ask)
- Google Business Profile optimization (hours, services, emergency badge)
- Citation audit & cleanup
- Website conversion (click-to-call, emergency form)