32 lines
629 B
Markdown
32 lines
629 B
Markdown
# Use Case 04: Mike — The Roofing Contractor
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## Profile
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| Field | Value |
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| Name | Mike |
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| Business | Roofing Contractor |
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| Employees | 8 |
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| Revenue Driver | Insurance claims + Full replacements |
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| Primary Goal | Qualified quote requests |
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| Digital Maturity | Low |
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## Problems
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- Seasonal demand
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- Inconsistent lead flow
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- Little online strategy
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- Geographic visibility gaps
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## Success Metrics
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- Qualified quote requests
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- Geographic visibility
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- Lead consistency
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## Desired Hermes Outcomes
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- Competitor monitoring
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- Local SEO opportunities
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- Website conversion recommendations
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- Seasonal strategy alerts |