# Use Case 04: Mike — The Roofing Contractor

## Profile

| Field | Value |
|---|---|
| Name | Mike |
| Business | Roofing Contractor |
| Employees | 8 |
| Revenue Driver | Insurance claims + Full replacements |
| Primary Goal | Qualified quote requests |
| Digital Maturity | Low |

## Problems

- Seasonal demand
- Inconsistent lead flow
- Little online strategy
- Geographic visibility gaps

## Success Metrics

- Qualified quote requests
- Geographic visibility
- Lead consistency

## Desired Hermes Outcomes

- Competitor monitoring
- Local SEO opportunities
- Website conversion recommendations
- Seasonal strategy alerts