docs: add use case 01 — Ashley the Salon Owner

2026-07-23 23:09:15 +00:00
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 # Use Case 01: Ashley — Salon Owner
 ## Profile
 | Field | Value |
 |---|---|
 | Name | Ashley |
 | Business | Salon |
 | Employees | 5 |
 | Revenue Driver | Appointments |
 | Primary Goal | Keep chairs full |
 | Digital Maturity | Medium |
 ## Problems
 - Inconsistent bookings
 - Weak Google visibility
 - Not enough reviews
 - Poor social consistency
 - Doesn't know what competitors are doing
 ## Success Metrics
 - More bookings
 - More repeat customers
 - More Google reviews
 - Better local ranking
 ## Desired Hermes Outcomes
 - Review monitoring
 - Competitor tracking
 - Google Business Profile recommendations
 - Monthly growth roadmap