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+# Use Case 01: Ashley — Salon Owner
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Ashley |
+| Business | Salon |
+| Employees | 5 |
+| Revenue Driver | Appointments |
+| Primary Goal | Keep chairs full |
+| Digital Maturity | Medium |
+
+## Problems
+
+- Inconsistent bookings
+- Weak Google visibility
+- Not enough reviews
+- Poor social consistency
+- Doesn't know what competitors are doing
+
+## Success Metrics
+
+- More bookings
+- More repeat customers
+- More Google reviews
+- Better local ranking
+
+## Desired Hermes Outcomes
+
+- Review monitoring
+- Competitor tracking
+- Google Business Profile recommendations
+- Monthly growth roadmap
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