Add benchmark draft Threat Register for Overcome Fitness (Tier 2 public signals only)

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 # Threat Register – Overcome Fitness
 **Status:** Draft (Benchmark Seed)  
 **Last Updated:** 2026-08-02  
 **Reviewed by:**  
 **Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`  
 **Audit Type:** Public observation only — all entries Tier 2 until upgraded
 ## Purpose
 Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory.  
 No speculation. No invented gaps.
 ## Threat Entries
 ### Threat ID: T-001
 - **Title:** Weak or missing Google Business Profile under current brand name
 - **Signal Source:** Public search + directory results
 - **Evidence Snippet:** Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest.
 - **Data Recency:** 2026-08-02
 - **Estimated Severity:** Critical / Major
 - **Verification Tier:** Tier 2
 - **Notes / Context:** Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile.
 - **Human Decision:** Pending
 ### Threat ID: T-002
 - **Title:** Thin website conversion path
 - **Signal Source:** Website content inventory
 - **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget.
 - **Data Recency:** 2026-08-02
 - **Estimated Severity:** Major
 - **Verification Tier:** Tier 2
 - **Notes / Context:** Visitors must call or seek contact; friction is high for modern local service discovery.
 - **Human Decision:** Pending
 ### Threat ID: T-003
 - **Title:** Limited public review presence under current name
 - **Signal Source:** Public search results
 - **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed).
 - **Data Recency:** 2026-08-02
 - **Estimated Severity:** Major
 - **Verification Tier:** Tier 2
 - **Notes / Context:** Review volume and response behavior unknown under current brand.
 - **Human Decision:** Pending
 ### Threat ID: T-004
 - **Title:** Possible brand continuity / rebrand confusion at same physical location
 - **Signal Source:** Directory and Yelp records
 - **Evidence Snippet:** Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness.
 - **Data Recency:** 2026-08-02
 - **Estimated Severity:** Minor to Major (depends on actual GMB reality)
 - **Verification Tier:** Tier 2
 - **Notes / Context:** Could affect trust and local search consistency if not cleanly transitioned.
 - **Human Decision:** Pending
 ## Summary
 - Total threats drafted: 4
 - Tier 1 (Verified): 0
 - Tier 2 (Indicative): 4
 - Rejected / removed: 0
 ## Human Review Gate
 - [ ] Every entry is backed by real data from the inventory
 - [ ] Every entry has a Data Recency date
 - [ ] Every entry has a Verification Tier
 - [ ] Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected)
 - [ ] No invented or speculative threats remain
 Once this gate is signed off, the Threat Register is **Locked** and Layer 3 (Economics) or Layer 4 (Requirements) may begin.
 **Reviewer sign-off:** _________________ Date: _________