From 915828aee4308eccfe3b22254c8510cec00ee1dd Mon Sep 17 00:00:00 2001
From: Ty <tybala@outlook.com>
Date: Sun, 2 Aug 2026 21:53:04 +0000
Subject: [PATCH] Add benchmark draft Threat Register for Overcome Fitness
 (Tier 2 public signals only)

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 .../overcome-fitness/threat-register-v1.md    | 70 +++++++++++++++++++
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 create mode 100644 docs/clients/overcome-fitness/threat-register-v1.md

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+# Threat Register – Overcome Fitness
+
+**Status:** Draft (Benchmark Seed)  
+**Last Updated:** 2026-08-02  
+**Reviewed by:**  
+**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`  
+**Audit Type:** Public observation only — all entries Tier 2 until upgraded
+
+## Purpose
+Identify specific customer-acquisition and retention failures grounded only in data from the locked (or draft) Data Inventory.  
+No speculation. No invented gaps.
+
+## Threat Entries
+
+### Threat ID: T-001
+- **Title:** Weak or missing Google Business Profile under current brand name
+- **Signal Source:** Public search + directory results
+- **Evidence Snippet:** Address 4100 Cameron Park Dr #120 appears in directories. Strong current GMB footprint under “Overcome Fitness” not found. Same suite previously listed as Unlocked Fitness on Yelp/MapQuest.
+- **Data Recency:** 2026-08-02
+- **Estimated Severity:** Critical / Major
+- **Verification Tier:** Tier 2
+- **Notes / Context:** Local discovery for fitness studios is heavily GMB-dependent. Possible rebrand or unclaimed profile.
+- **Human Decision:** Pending
+
+### Threat ID: T-002
+- **Title:** Thin website conversion path
+- **Signal Source:** Website content inventory
+- **Evidence Snippet:** Motivational copy and pricing page present. No clear online booking, limited CTAs, phone-centric contact, no social links on homepage, no reviews widget.
+- **Data Recency:** 2026-08-02
+- **Estimated Severity:** Major
+- **Verification Tier:** Tier 2
+- **Notes / Context:** Visitors must call or seek contact; friction is high for modern local service discovery.
+- **Human Decision:** Pending
+
+### Threat ID: T-003
+- **Title:** Limited public review presence under current name
+- **Signal Source:** Public search results
+- **Evidence Snippet:** Sparse review volume found under “Overcome Fitness”. Historical reviews exist under previous address/name (Greenwood Ln Yelp, marked closed).
+- **Data Recency:** 2026-08-02
+- **Estimated Severity:** Major
+- **Verification Tier:** Tier 2
+- **Notes / Context:** Review volume and response behavior unknown under current brand.
+- **Human Decision:** Pending
+
+### Threat ID: T-004
+- **Title:** Possible brand continuity / rebrand confusion at same physical location
+- **Signal Source:** Directory and Yelp records
+- **Evidence Snippet:** Same physical suite previously associated with Unlocked Fitness. Current branding is Overcome Fitness.
+- **Data Recency:** 2026-08-02
+- **Estimated Severity:** Minor to Major (depends on actual GMB reality)
+- **Verification Tier:** Tier 2
+- **Notes / Context:** Could affect trust and local search consistency if not cleanly transitioned.
+- **Human Decision:** Pending
+
+## Summary
+- Total threats drafted: 4
+- Tier 1 (Verified): 0
+- Tier 2 (Indicative): 4
+- Rejected / removed: 0
+
+## Human Review Gate
+- [ ] Every entry is backed by real data from the inventory
+- [ ] Every entry has a Data Recency date
+- [ ] Every entry has a Verification Tier
+- [ ] Human has reviewed each entry and recorded a decision (Verified / Downgraded / Rejected)
+- [ ] No invented or speculative threats remain
+
+Once this gate is signed off, the Threat Register is **Locked** and Layer 3 (Economics) or Layer 4 (Requirements) may begin.
+
+**Reviewer sign-off:** _________________ Date: _________