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Add Cold Audits #2-5 (Plumbers, Dentists, Law, Multi-Location)

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# DOP Cold Audit — Law — The Gordon Law Firm (El Dorado Hills)
**Audited**: 2026-08-09 · **By**: DOP (Leonard) · **Evidence standard**: cold-audit-protocol.md
**Metro**: El Dorado Hills, CA 95762 (El Dorado County) — target service area
**Site**: https://cgordonlaw.com/
## Queries tested (high-intent)
1. "personal injury lawyer El Dorado Hills CA"
2. "car accident attorney Cameron Park CA"
3. "El Dorado Hills personal injury lawyer" (brand/area)
## Results — AI/search answer presence
- **Q1 (PI lawyer EDH):** Gordon Law ranks **position 1** (its own homepage). Strong.
- **Q2 (car accident atty Cameron Park):** Gordon Law **absent from top 5** — top results are Wyatt Law Corp, Michael Rehm, Moseley Collins. Cameron Park is adjacent to EDH but Gordon does not surface for it.
- **Q3 (brand/area):** Gordon Law position 1.
**Finding:** Dominant for its home metro + brand, but invisible for the neighboring Cameron Park car-accident query — a real geographic gap given Cameron Park is ~10 min from EDH.
## Signal scores (0–5, human-verified)
| Signal | Score | Tier | Evidence |
|---|---|---|---|
| GBP completeness | 3 | T2 (proxy) | Not directly inspectable (Google bot-blocked). Yelp shows active listing; completeness not confirmed. |
| Foursquare claim | 0 | Unverified | Foursquare login-wall at audit time; status not confirmed. |
| Website schema | 4 | T1 | Strong: 4 JSON-LD blocks (WebPage, Product w/ 4.9★/45 reviews, LegalService, FAQPage). LegalService has NAP + areaServed. |
| AI-answer presence | 3 | T2 | Wins home-metro + brand; loses Cameron Park geo query. |
| Citation consistency (NAP) | 3 | T1/T2 | Email chris@cgordonlaw.com + EDH address consistent in schema. BUT phone published as masked `+191****6261` in schema (likely JS-injected partial) — cannot confirm full NAP phone from first-party source; verify against GBP. |
## Concrete gaps found (Tier-1/2, observed)
1. **Geo gap for Cameron Park:** ranks #1 for EDH but absent for Cameron Park car-accident queries despite proximity. areaServed = "El Dorado Hills, Sacramento" — does not name Cameron Park/Placerville explicitly, so AI geo-inference may exclude it.
2. **Masked phone in schema:** `telephone` field shows `+191****6261` (partially masked in source). If this is how it's published, AI engines can't read the full number — a silent-loss vector. Verify whether the live schema exposes the full digits or if a script fills them client-side.
3. **Foursquare unverified** (outage) — single most important AI-data source per DOP model; flag for re-check.
## Verdict
Gordon Law is the strongest-structured of the five audited: real LegalService schema, FAQ, and review markup. The leaks are (a) a geo blind spot for Cameron Park/Placerville and (b) a possibly-masked phone in schema. Both are fast, high-ROI fixes. This is the "good baseline, optimize" profile — easy to sell a focused PoC.
## Evidence references
- Live site: https://cgordonlaw.com/ (schema captured)
- Raw HTML + JSON-LD: /tmp/bizl-com/site-cgordonlaw.com.html
- Search results: web_search Q1/Q2/Q3 (2026-08-09)
- Foursquare: login-wall at audit time (unverified)
## Honesty note
GBP profile fields not deep-inspected (Google IP-blocked this environment). Phone `+191****6261` is as published in source — confirm against live GBP before quoting. "AI-answer presence" is a web_search proxy, not ChatGPT/Perplexity screenshots.