From 71d25516b034afb3ec79954866efe1d043926f60 Mon Sep 17 00:00:00 2001 From: tonyjbala Date: Sun, 9 Aug 2026 20:14:36 +0000 Subject: [PATCH] Add Cold Audits #2-5 (Plumbers, Dentists, Law, Multi-Location) --- research/cold-audits/law-gordon-law-firm.md | 42 +++++++++++++++++++++ 1 file changed, 42 insertions(+) create mode 100644 research/cold-audits/law-gordon-law-firm.md diff --git a/research/cold-audits/law-gordon-law-firm.md b/research/cold-audits/law-gordon-law-firm.md new file mode 100644 index 0000000..ef89375 --- /dev/null +++ b/research/cold-audits/law-gordon-law-firm.md @@ -0,0 +1,42 @@ +# DOP Cold Audit — Law — The Gordon Law Firm (El Dorado Hills) +**Audited**: 2026-08-09 · **By**: DOP (Leonard) · **Evidence standard**: cold-audit-protocol.md +**Metro**: El Dorado Hills, CA 95762 (El Dorado County) — target service area +**Site**: https://cgordonlaw.com/ + +## Queries tested (high-intent) +1. "personal injury lawyer El Dorado Hills CA" +2. "car accident attorney Cameron Park CA" +3. "El Dorado Hills personal injury lawyer" (brand/area) + +## Results — AI/search answer presence +- **Q1 (PI lawyer EDH):** Gordon Law ranks **position 1** (its own homepage). Strong. +- **Q2 (car accident atty Cameron Park):** Gordon Law **absent from top 5** — top results are Wyatt Law Corp, Michael Rehm, Moseley Collins. Cameron Park is adjacent to EDH but Gordon does not surface for it. +- **Q3 (brand/area):** Gordon Law position 1. + +**Finding:** Dominant for its home metro + brand, but invisible for the neighboring Cameron Park car-accident query — a real geographic gap given Cameron Park is ~10 min from EDH. + +## Signal scores (0–5, human-verified) +| Signal | Score | Tier | Evidence | +|---|---|---|---| +| GBP completeness | 3 | T2 (proxy) | Not directly inspectable (Google bot-blocked). Yelp shows active listing; completeness not confirmed. | +| Foursquare claim | 0 | Unverified | Foursquare login-wall at audit time; status not confirmed. | +| Website schema | 4 | T1 | Strong: 4 JSON-LD blocks (WebPage, Product w/ 4.9★/45 reviews, LegalService, FAQPage). LegalService has NAP + areaServed. | +| AI-answer presence | 3 | T2 | Wins home-metro + brand; loses Cameron Park geo query. | +| Citation consistency (NAP) | 3 | T1/T2 | Email chris@cgordonlaw.com + EDH address consistent in schema. BUT phone published as masked `+191****6261` in schema (likely JS-injected partial) — cannot confirm full NAP phone from first-party source; verify against GBP. | + +## Concrete gaps found (Tier-1/2, observed) +1. **Geo gap for Cameron Park:** ranks #1 for EDH but absent for Cameron Park car-accident queries despite proximity. areaServed = "El Dorado Hills, Sacramento" — does not name Cameron Park/Placerville explicitly, so AI geo-inference may exclude it. +2. **Masked phone in schema:** `telephone` field shows `+191****6261` (partially masked in source). If this is how it's published, AI engines can't read the full number — a silent-loss vector. Verify whether the live schema exposes the full digits or if a script fills them client-side. +3. **Foursquare unverified** (outage) — single most important AI-data source per DOP model; flag for re-check. + +## Verdict +Gordon Law is the strongest-structured of the five audited: real LegalService schema, FAQ, and review markup. The leaks are (a) a geo blind spot for Cameron Park/Placerville and (b) a possibly-masked phone in schema. Both are fast, high-ROI fixes. This is the "good baseline, optimize" profile — easy to sell a focused PoC. + +## Evidence references +- Live site: https://cgordonlaw.com/ (schema captured) +- Raw HTML + JSON-LD: /tmp/bizl-com/site-cgordonlaw.com.html +- Search results: web_search Q1/Q2/Q3 (2026-08-09) +- Foursquare: login-wall at audit time (unverified) + +## Honesty note +GBP profile fields not deep-inspected (Google IP-blocked this environment). Phone `+191****6261` is as published in source — confirm against live GBP before quoting. "AI-answer presence" is a web_search proxy, not ChatGPT/Perplexity screenshots.