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Scrutiny: T-011 refine, T-012 services/category mismatch, T-008 related feature lead, T-002 severity note

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# Threat Register – Overcome Fitness # Threat Register – Overcome Fitness
**Status:** **LOCKED** — Layer 2 Benchmark **Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-03 scrutiny refinements**
**Locked Date:** 2026-08-03 **Locked Date:** 2026-08-03
**Reviewed by:** Human (owner process) **Reviewed by:** Human (owner process)
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md` (Locked Layer 1a) **Source Inventory:** `data-inventory-v1.md` · Errata: `QUALITY_GAPS.md`
## Purpose ## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory. Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language. No speculation. No invented gaps. No solution language.
## Lock note ## Lock / errata note
All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on each entry: **Accepted (benchmark)**. Severity remains provisional. Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; T-011 evidence updated for inferred claim; T-008 related-feature lead noted; **T-012 added** (services vs category mismatch). Severity remains provisional. verification_tier and severity are orthogonal.
**Post-lock refinement (2026-08-03):** T-002 title/evidence refined by human — scope narrowed to missing GBP booking button; website does offer booking (human-confirmed).
## Threat Entries ## Threat Entries
@@ -21,26 +19,26 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea
- **Signal Source:** Website (overcomefitnesscp.com) - **Signal Source:** Website (overcomefitnesscp.com)
- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`. - **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
- **Data Recency:** 2026-08-02 - **Data Recency:** 2026-08-02
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-002 ### Threat ID: T-002
- **Title:** Missing booking button on Google Business Profile (while website does offer booking) - **Title:** Missing booking button on Google Business Profile (while website does offer booking)
- **Signal Source:** GBP + Website (human-confirmed) - **Signal Source:** GBP + Website (human-confirmed)
- **Evidence Snippet:** GBP (2026-08-03 Human eye on Maps): BOOKING_BUTTON_PRESENT_ON_GBP = No. Website does offer booking (human-confirmed 2026-08-03). Prior public crawl (2026-08-02) did not detect integrated booking on all surfaces; human refinement establishes website booking exists while GBP public action button is absent. - **Evidence Snippet:** GBP 2026-08-03: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured same row — confidence limited to booking button field only.
- **Data Recency:** 2026-08-03 - **Data Recency:** 2026-08-03
- **Estimated Severity:** Major - **Estimated Severity:** major (provisional; actionability depends on provider support)
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) — refined post-lock - **Human Decision:** Accepted (benchmark) — refined post-lock
### Threat ID: T-003 ### Threat ID: T-003
- **Title:** Personal TikTok audience shows limited clear business attribution - **Title:** Personal TikTok audience shows limited clear business attribution
- **Signal Source:** TikTok @byronslavin + website links - **Signal Source:** TikTok @byronslavin + website links
- **Evidence Snippet:** Site links @byronslavin. 2026-08-03: ~39.5K followers; bio personal trainer/athlete; linktr.ee/overcometrainer; account name not Overcome Fitness. - **Evidence Snippet:** ~39.5K followers; personal bio; linktr.ee/overcometrainer; account name not Overcome Fitness (2026-08-03).
- **Data Recency:** 2026-08-03 - **Data Recency:** 2026-08-03
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-004 ### Threat ID: T-004
@@ -48,8 +46,8 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea
- **Signal Source:** Instagram + website - **Signal Source:** Instagram + website
- **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete. - **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
- **Data Recency:** 2026-08-02 / prior - **Data Recency:** 2026-08-02 / prior
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-005 ### Threat ID: T-005
@@ -57,44 +55,44 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea
- **Signal Source:** Facebook public search + website - **Signal Source:** Facebook public search + website
- **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected. - **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
- **Data Recency:** 2026-08-02 - **Data Recency:** 2026-08-02
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-006 ### Threat ID: T-006
- **Title:** Weak or absent Yelp presence under current brand/address - **Title:** Weak or absent Yelp presence under current brand/address
- **Signal Source:** Yelp - **Signal Source:** Yelp
- **Evidence Snippet:** 2026-08-03: listing CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120. - **Evidence Snippet:** 2026-08-03: CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
- **Data Recency:** 2026-08-03 - **Data Recency:** 2026-08-03
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-007 ### Threat ID: T-007
- **Title:** Limited lead-capture surface beyond contact form / phone - **Title:** Limited lead-capture surface beyond contact form / phone on public crawl
- **Signal Source:** Website - **Signal Source:** Website
- **Evidence Snippet:** Conversion path primarily contact form and phone; free-pass on pricing page; no integrated booking observed on 2026-08-02 public crawl (see T-002 human refinement on website booking). - **Evidence Snippet:** 2026-08-02 public crawl: form/phone primary; see T-002 for website booking human confirmation.
- **Data Recency:** 2026-08-02 - **Data Recency:** 2026-08-02
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-008 ### Threat ID: T-008
- **Title:** Second related GBP listing observed (Overcome Power Cycle) - **Title:** Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature)
- **Signal Source:** Google Maps / directories - **Signal Source:** Google Maps / directories / MAPS_URL
- **Evidence Snippet:** Prior audit noted related listing same building different suite. 2026-08-03 snapshot: Second listing nearby = Unknown. - **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-03 MAPS_URL contains second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing.
- **Data Recency:** 2025-08 / 2026-08-03 - **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** Minor - **Estimated Severity:** minor
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark) — lead elevated same day
### Threat ID: T-009 ### Threat ID: T-009
- **Title:** No YouTube or brand TikTok presence identified - **Title:** No YouTube or brand TikTok presence identified
- **Signal Source:** YouTube + TikTok brand search - **Signal Source:** YouTube + TikTok brand search
- **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming. - **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming.
- **Data Recency:** 2025-08 / 2026-08-03 - **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** Minor - **Estimated Severity:** minor
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-010 ### Threat ID: T-010
@@ -102,31 +100,38 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea
- **Signal Source:** LinkedIn - **Signal Source:** LinkedIn
- **Evidence Snippet:** No company page found in prior search. - **Evidence Snippet:** No company page found in prior search.
- **Data Recency:** 2025-08 - **Data Recency:** 2025-08
- **Estimated Severity:** Minor - **Estimated Severity:** minor
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark)
### Threat ID: T-011 ### Threat ID: T-011
- **Title:** Unclear GBP claimed/ownership status with thin public review volume - **Title:** Thin public review volume with incomplete GBP completeness signals
- **Signal Source:** GBP - **Signal Source:** GBP
- **Evidence Snippet:** Claimed = Unknown; 5 stars / 5 reviews; responses Yes (2026-08-03). - **Evidence Snippet:** 5 stars / 5 reviews (2026-08-03). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A not visible; primary category capture invalid until re-observe; review-response detail not quantified.
- **Data Recency:** 2026-08-03 - **Data Recency:** 2026-08-03
- **Estimated Severity:** Major - **Estimated Severity:** major
- **Verification Tier:** Tier 2 - **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) - **Human Decision:** Accepted (benchmark) — refined post-scrutiny
### Threat ID: T-012 (new — scrutiny)
- **Title:** GBP services list does not match implied category breadth
- **Signal Source:** GBP
- **Evidence Snippet:** Services listed: strength training only. Intake category free-text included spin classes and personal training (invalid as primary, but signals observer expectation of broader offer). Mismatch is a discovery gap for category-aligned searches until services and canonical categories are re-observed and aligned.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (scrutiny add)
## Summary ## Summary
- Total threats: 11 - Total threats: **12**
- Tier 1: 0 - Verification Tier 1: 0 · Tier 2: 12
- Tier 2: 11 - **Status: LOCKED** + scrutiny refinements 2026-08-03
- **Status: LOCKED** 2026-08-03 (T-002 refined post-lock same day)
## Human Review Gate ## Human Review Gate
- [x] Backed by inventory + human refinement note - [x] Backed by inventory + scrutiny errata
- [x] Recency + Tier on every entry - [x] Recency + verification_tier + severity on every entry
- [x] No solution language - [x] No solution language
- [x] No invented threats - [x] Human decisions recorded
- [x] Human decision recorded (Accepted benchmark) - [x] **LOCKED** (with documented post-lock refinements)
- [x] **LOCKED**
**Reviewer sign-off:** Human — Locked Layer 2 Benchmark — Date: 2026-08-03 **Reviewer sign-off:** Human — Locked Layer 2 + scrutiny — Date: 2026-08-03