From 5bcd86eb8f27fd9e717a4c5bdaaf056b14507b32 Mon Sep 17 00:00:00 2001 From: Ty Date: Mon, 3 Aug 2026 19:07:35 +0000 Subject: [PATCH] Scrutiny: T-011 refine, T-012 services/category mismatch, T-008 related feature lead, T-002 severity note --- .../overcome-fitness/threat-register-v1.md | 105 +++++++++--------- 1 file changed, 55 insertions(+), 50 deletions(-) diff --git a/docs/clients/overcome-fitness/threat-register-v1.md b/docs/clients/overcome-fitness/threat-register-v1.md index d943735..c4019e3 100644 --- a/docs/clients/overcome-fitness/threat-register-v1.md +++ b/docs/clients/overcome-fitness/threat-register-v1.md @@ -1,18 +1,16 @@ # Threat Register – Overcome Fitness -**Status:** **LOCKED** — Layer 2 Benchmark +**Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-03 scrutiny refinements** **Locked Date:** 2026-08-03 **Reviewed by:** Human (owner process) -**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md` (Locked Layer 1a) +**Source Inventory:** `data-inventory-v1.md` · Errata: `QUALITY_GAPS.md` ## Purpose Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory. No speculation. No invented gaps. No solution language. -## Lock note -All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on each entry: **Accepted (benchmark)**. Severity remains provisional. - -**Post-lock refinement (2026-08-03):** T-002 title/evidence refined by human — scope narrowed to missing GBP booking button; website does offer booking (human-confirmed). +## Lock / errata note +Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; T-011 evidence updated for inferred claim; T-008 related-feature lead noted; **T-012 added** (services vs category mismatch). Severity remains provisional. verification_tier and severity are orthogonal. ## Threat Entries @@ -21,26 +19,26 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea - **Signal Source:** Website (overcomefitnesscp.com) - **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`. - **Data Recency:** 2026-08-02 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-002 - **Title:** Missing booking button on Google Business Profile (while website does offer booking) - **Signal Source:** GBP + Website (human-confirmed) -- **Evidence Snippet:** GBP (2026-08-03 Human eye on Maps): BOOKING_BUTTON_PRESENT_ON_GBP = No. Website does offer booking (human-confirmed 2026-08-03). Prior public crawl (2026-08-02) did not detect integrated booking on all surfaces; human refinement establishes website booking exists while GBP public action button is absent. +- **Evidence Snippet:** GBP 2026-08-03: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured same row — confidence limited to booking button field only. - **Data Recency:** 2026-08-03 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major (provisional; actionability depends on provider support) +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) — refined post-lock ### Threat ID: T-003 - **Title:** Personal TikTok audience shows limited clear business attribution - **Signal Source:** TikTok @byronslavin + website links -- **Evidence Snippet:** Site links @byronslavin. 2026-08-03: ~39.5K followers; bio personal trainer/athlete; linktr.ee/overcometrainer; account name not Overcome Fitness. +- **Evidence Snippet:** ~39.5K followers; personal bio; linktr.ee/overcometrainer; account name not Overcome Fitness (2026-08-03). - **Data Recency:** 2026-08-03 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-004 @@ -48,8 +46,8 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea - **Signal Source:** Instagram + website - **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete. - **Data Recency:** 2026-08-02 / prior -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-005 @@ -57,44 +55,44 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea - **Signal Source:** Facebook public search + website - **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected. - **Data Recency:** 2026-08-02 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-006 - **Title:** Weak or absent Yelp presence under current brand/address - **Signal Source:** Yelp -- **Evidence Snippet:** 2026-08-03: listing CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120. +- **Evidence Snippet:** 2026-08-03: CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120. - **Data Recency:** 2026-08-03 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-007 -- **Title:** Limited lead-capture surface beyond contact form / phone +- **Title:** Limited lead-capture surface beyond contact form / phone on public crawl - **Signal Source:** Website -- **Evidence Snippet:** Conversion path primarily contact form and phone; free-pass on pricing page; no integrated booking observed on 2026-08-02 public crawl (see T-002 human refinement on website booking). +- **Evidence Snippet:** 2026-08-02 public crawl: form/phone primary; see T-002 for website booking human confirmation. - **Data Recency:** 2026-08-02 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 +- **Estimated Severity:** major +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-008 -- **Title:** Second related GBP listing observed (Overcome Power Cycle) -- **Signal Source:** Google Maps / directories -- **Evidence Snippet:** Prior audit noted related listing same building different suite. 2026-08-03 snapshot: Second listing nearby = Unknown. +- **Title:** Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature) +- **Signal Source:** Google Maps / directories / MAPS_URL +- **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-03 MAPS_URL contains second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing. - **Data Recency:** 2025-08 / 2026-08-03 -- **Estimated Severity:** Minor -- **Verification Tier:** Tier 2 -- **Human Decision:** Accepted (benchmark) +- **Estimated Severity:** minor +- **Verification Tier:** 2 +- **Human Decision:** Accepted (benchmark) — lead elevated same day ### Threat ID: T-009 - **Title:** No YouTube or brand TikTok presence identified - **Signal Source:** YouTube + TikTok brand search - **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming. - **Data Recency:** 2025-08 / 2026-08-03 -- **Estimated Severity:** Minor -- **Verification Tier:** Tier 2 +- **Estimated Severity:** minor +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-010 @@ -102,31 +100,38 @@ All 11 threats accepted as Tier 2 indicative for benchmark. Human Decision on ea - **Signal Source:** LinkedIn - **Evidence Snippet:** No company page found in prior search. - **Data Recency:** 2025-08 -- **Estimated Severity:** Minor -- **Verification Tier:** Tier 2 +- **Estimated Severity:** minor +- **Verification Tier:** 2 - **Human Decision:** Accepted (benchmark) ### Threat ID: T-011 -- **Title:** Unclear GBP claimed/ownership status with thin public review volume +- **Title:** Thin public review volume with incomplete GBP completeness signals - **Signal Source:** GBP -- **Evidence Snippet:** Claimed = Unknown; 5 stars / 5 reviews; responses Yes (2026-08-03). +- **Evidence Snippet:** 5 stars / 5 reviews (2026-08-03). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A not visible; primary category capture invalid until re-observe; review-response detail not quantified. - **Data Recency:** 2026-08-03 -- **Estimated Severity:** Major -- **Verification Tier:** Tier 2 -- **Human Decision:** Accepted (benchmark) +- **Estimated Severity:** major +- **Verification Tier:** 2 +- **Human Decision:** Accepted (benchmark) — refined post-scrutiny + +### Threat ID: T-012 (new — scrutiny) +- **Title:** GBP services list does not match implied category breadth +- **Signal Source:** GBP +- **Evidence Snippet:** Services listed: strength training only. Intake category free-text included spin classes and personal training (invalid as primary, but signals observer expectation of broader offer). Mismatch is a discovery gap for category-aligned searches until services and canonical categories are re-observed and aligned. +- **Data Recency:** 2026-08-03 +- **Estimated Severity:** major +- **Verification Tier:** 2 +- **Human Decision:** Accepted (scrutiny add) ## Summary -- Total threats: 11 -- Tier 1: 0 -- Tier 2: 11 -- **Status: LOCKED** 2026-08-03 (T-002 refined post-lock same day) +- Total threats: **12** +- Verification Tier 1: 0 · Tier 2: 12 +- **Status: LOCKED** + scrutiny refinements 2026-08-03 ## Human Review Gate -- [x] Backed by inventory + human refinement note -- [x] Recency + Tier on every entry +- [x] Backed by inventory + scrutiny errata +- [x] Recency + verification_tier + severity on every entry - [x] No solution language -- [x] No invented threats -- [x] Human decision recorded (Accepted benchmark) -- [x] **LOCKED** +- [x] Human decisions recorded +- [x] **LOCKED** (with documented post-lock refinements) -**Reviewer sign-off:** Human — Locked Layer 2 Benchmark — Date: 2026-08-03 +**Reviewer sign-off:** Human — Locked Layer 2 + scrutiny — Date: 2026-08-03