veripath/docs/clients/overcome-fitness/threat-register-v1.md

Threat Register – Overcome Fitness

Status: LOCKED — Layer 2 Benchmark + 2026-08-03 scrutiny refinements
Locked Date: 2026-08-03
Reviewed by: Human (owner process)
Source Inventory: data-inventory-v1.md · Errata: QUALITY_GAPS.md

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language.

Lock / errata note

Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; T-011 evidence updated for inferred claim; T-008 related-feature lead noted; T-012 added (services vs category mismatch). Severity remains provisional. verification_tier and severity are orthogonal.

Threat Entries

Threat ID: T-001

• Title: Website paths observed returning dead pages
• Signal Source: Website (overcomefitnesscp.com)
• Evidence Snippet: As of 2026-08-02, /trainers, /plans, and /power-cycle return HTTP 404. Working paths include /plans-pricing and /copy-of-home.
• Data Recency: 2026-08-02
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-002

• Title: Missing booking button on Google Business Profile (while website does offer booking)
• Signal Source: GBP + Website (human-confirmed)
• Evidence Snippet: GBP 2026-08-03: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured same row — confidence limited to booking button field only.
• Data Recency: 2026-08-03
• Estimated Severity: major (provisional; actionability depends on provider support)
• Verification Tier: 2
• Human Decision: Accepted (benchmark) — refined post-lock

Threat ID: T-003

• Title: Personal TikTok audience shows limited clear business attribution
• Signal Source: TikTok @byronslavin + website links
• Evidence Snippet: ~39.5K followers; personal bio; linktr.ee/overcometrainer; account name not Overcome Fitness (2026-08-03).
• Data Recency: 2026-08-03
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-004

• Title: Multiple related Instagram handles observed
• Signal Source: Instagram + website
• Evidence Snippet: Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
• Data Recency: 2026-08-02 / prior
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-005

• Title: Facebook city label mismatch vs website/directories
• Signal Source: Facebook public search + website
• Evidence Snippet: Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
• Data Recency: 2026-08-02
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-006

• Title: Weak or absent Yelp presence under current brand/address
• Signal Source: Yelp
• Evidence Snippet: 2026-08-03: CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
• Data Recency: 2026-08-03
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-007

• Title: Limited lead-capture surface beyond contact form / phone on public crawl
• Signal Source: Website
• Evidence Snippet: 2026-08-02 public crawl: form/phone primary; see T-002 for website booking human confirmation.
• Data Recency: 2026-08-02
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-008

• Title: Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature)
• Signal Source: Google Maps / directories / MAPS_URL
• Evidence Snippet: Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-03 MAPS_URL contains second feature ID 0x809af759effd758b:0x6a95e9f1ea7a0e28 — lead only, not verified as active second listing.
• Data Recency: 2025-08 / 2026-08-03
• Estimated Severity: minor
• Verification Tier: 2
• Human Decision: Accepted (benchmark) — lead elevated same day

Threat ID: T-009

• Title: No YouTube or brand TikTok presence identified
• Signal Source: YouTube + TikTok brand search
• Evidence Snippet: No business YouTube; no brand TikTok under Overcome Fitness naming.
• Data Recency: 2025-08 / 2026-08-03
• Estimated Severity: minor
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-010

• Title: No LinkedIn company presence identified
• Signal Source: LinkedIn
• Evidence Snippet: No company page found in prior search.
• Data Recency: 2025-08
• Estimated Severity: minor
• Verification Tier: 2
• Human Decision: Accepted (benchmark)

Threat ID: T-011

• Title: Thin public review volume with incomplete GBP completeness signals
• Signal Source: GBP
• Evidence Snippet: 5 stars / 5 reviews (2026-08-03). Claimed status Likely Claimed — inferred (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A not visible; primary category capture invalid until re-observe; review-response detail not quantified.
• Data Recency: 2026-08-03
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (benchmark) — refined post-scrutiny

Threat ID: T-012 (new — scrutiny)

• Title: GBP services list does not match implied category breadth
• Signal Source: GBP
• Evidence Snippet: Services listed: strength training only. Intake category free-text included spin classes and personal training (invalid as primary, but signals observer expectation of broader offer). Mismatch is a discovery gap for category-aligned searches until services and canonical categories are re-observed and aligned.
• Data Recency: 2026-08-03
• Estimated Severity: major
• Verification Tier: 2
• Human Decision: Accepted (scrutiny add)

Summary

• Total threats: 12
• Verification Tier 1: 0 · Tier 2: 12
• Status: LOCKED + scrutiny refinements 2026-08-03

Human Review Gate

• Backed by inventory + scrutiny errata
• Recency + verification_tier + severity on every entry
• No solution language
• Human decisions recorded
• LOCKED (with documented post-lock refinements)

Reviewer sign-off: Human — Locked Layer 2 + scrutiny — Date: 2026-08-03