# Threat Register – Overcome Fitness

**Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-03 scrutiny refinements**  
**Locked Date:** 2026-08-03  
**Reviewed by:** Human (owner process)  
**Source Inventory:** `data-inventory-v1.md` · Errata: `QUALITY_GAPS.md`

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.  
No speculation. No invented gaps. No solution language.

## Lock / errata note
Original 11 threats accepted at lock. Same-day scrutiny: T-002 refined earlier; T-011 evidence updated for inferred claim; T-008 related-feature lead noted; **T-012 added** (services vs category mismatch). Severity remains provisional. verification_tier and severity are orthogonal.

## Threat Entries

### Threat ID: T-001
- **Title:** Website paths observed returning dead pages
- **Signal Source:** Website (overcomefitnesscp.com)
- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-002
- **Title:** Missing booking button on Google Business Profile (while website does offer booking)
- **Signal Source:** GBP + Website (human-confirmed)
- **Evidence Snippet:** GBP 2026-08-03: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured same row — confidence limited to booking button field only.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major (provisional; actionability depends on provider support)
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) — refined post-lock

### Threat ID: T-003
- **Title:** Personal TikTok audience shows limited clear business attribution
- **Signal Source:** TikTok @byronslavin + website links
- **Evidence Snippet:** ~39.5K followers; personal bio; linktr.ee/overcometrainer; account name not Overcome Fitness (2026-08-03).
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-004
- **Title:** Multiple related Instagram handles observed
- **Signal Source:** Instagram + website
- **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
- **Data Recency:** 2026-08-02 / prior
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-005
- **Title:** Facebook city label mismatch vs website/directories
- **Signal Source:** Facebook public search + website
- **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-006
- **Title:** Weak or absent Yelp presence under current brand/address
- **Signal Source:** Yelp
- **Evidence Snippet:** 2026-08-03: CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-007
- **Title:** Limited lead-capture surface beyond contact form / phone on public crawl
- **Signal Source:** Website
- **Evidence Snippet:** 2026-08-02 public crawl: form/phone primary; see T-002 for website booking human confirmation.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-008
- **Title:** Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature)
- **Signal Source:** Google Maps / directories / MAPS_URL
- **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-03 MAPS_URL contains second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing.
- **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** minor
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) — lead elevated same day

### Threat ID: T-009
- **Title:** No YouTube or brand TikTok presence identified
- **Signal Source:** YouTube + TikTok brand search
- **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming.
- **Data Recency:** 2025-08 / 2026-08-03
- **Estimated Severity:** minor
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-010
- **Title:** No LinkedIn company presence identified
- **Signal Source:** LinkedIn
- **Evidence Snippet:** No company page found in prior search.
- **Data Recency:** 2025-08
- **Estimated Severity:** minor
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark)

### Threat ID: T-011
- **Title:** Thin public review volume with incomplete GBP completeness signals
- **Signal Source:** GBP
- **Evidence Snippet:** 5 stars / 5 reviews (2026-08-03). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A not visible; primary category capture invalid until re-observe; review-response detail not quantified.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (benchmark) — refined post-scrutiny

### Threat ID: T-012 (new — scrutiny)
- **Title:** GBP services list does not match implied category breadth
- **Signal Source:** GBP
- **Evidence Snippet:** Services listed: strength training only. Intake category free-text included spin classes and personal training (invalid as primary, but signals observer expectation of broader offer). Mismatch is a discovery gap for category-aligned searches until services and canonical categories are re-observed and aligned.
- **Data Recency:** 2026-08-03
- **Estimated Severity:** major
- **Verification Tier:** 2
- **Human Decision:** Accepted (scrutiny add)

## Summary
- Total threats: **12**
- Verification Tier 1: 0 · Tier 2: 12
- **Status: LOCKED** + scrutiny refinements 2026-08-03

## Human Review Gate
- [x] Backed by inventory + scrutiny errata
- [x] Recency + verification_tier + severity on every entry
- [x] No solution language
- [x] Human decisions recorded
- [x] **LOCKED** (with documented post-lock refinements)

**Reviewer sign-off:** Human — Locked Layer 2 + scrutiny — Date: 2026-08-03